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I kept on thinking, what really is Zpop? 
Hi this is Meraki and welcome to my channel.

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There has been a buzz lately when it comes 
to coutnries producing their so called "first-kpop 
groups".

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I will not be dropping names but one in particular 
has been under these assumptions that they 
fall into the Kpop category.

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This would be the Zstars which are Zgirls 
and Zboys.

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People would relate them to as international 
Kpop group.  Some would even say they are 
Kpop idols but they just sing in English

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However, they do claim that they are Zpop. 
A new genre of music which would target Asia 
and Generation Z.Which are people born beginning 
from 1995.

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First on our list would be talking about 
the beginning of  Zpop Dream Project and 
how they can be related to Kpop.

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People automatically assumed that they were 
a Kpop group because

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One they debuted in Korea

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Two they also are handled by Zenith Media 
Contents or ZMC which is a Korean company.

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Third if you can watch their predebut videos, 
they were taught about the Korean culture 
and were even learning about the language.

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A lot of youtube videos or even articles 
were made about them  and featured them as 
the first Kpop group without any Korean members.

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So it is natural to think and associate them 
with Kpop given these circumstances.

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Let's start as to why they started Zpop Dream 
Project.

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In the beginning people were skeptic about 
the project because it all started with the 
explanation on coin token economy or blockchain 
economy.

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So it's all about business.

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I will not be dealing about it, but I was 
also skeptical about that time.

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However this actually will become the foundation 
in creating the group because one

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you need money to support and create a group, 
 you need money to produce music and music 
videos

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and all other things related to the creation 
of the group

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A lot of articles are actually available 
for you to read but to summarize it all

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The creation of Zpop Dream Project was about 
to answer the 3 main problem in the music 
industry.

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One, millions of talented individuales but 
they are not given the opportunity

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There are indeed a lot of talented people 
around the world but they don't have access 
to professional trainings.

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So with Zpop Dream Project, they will establish 
Zpop Star Academies in 10 countries.

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So it will be in Philippines Vietnam, Thailand, 
Malaysia, Hongkong,  Indonesia,India, Japan, 
Taiwan and Singapore.

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Second, the lack of involvement of fans when 
it comes to making the artists is something 
that they want to address.

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Therefore, they created the glitsy app which 
is used to interact with the artists and 
the fans.

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If you can check the app, you can see there 
how the 2nd Gen Zpop Dream Audition was done

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and who were  selected to follow the footsteps 
of the current Zboys and Zgirls

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Third is to help artist enter and succeed 
in the global stage.

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To do this, they created Zpop using the a 
successful K-POP music  production formula 
as its foundation while integrating  new 
cultural elements.

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This will be done by bringing  music elements 
that emerge from various parts of the world 
while riding the wave of the K-POP phenomenon.

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So basically what they wanted to do  is to 
put  Kpop + new cultural elements and it 
will give us Zpop

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Let us start to talk about the second part 
of this video, which about the company that 
handles them.

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So some would say they are a kpop group because 
they are handled by a Korean company which 
is Zenith Media Contents.

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So we will have a short history class about 
the companies and who really established 
Zpop Dream Project.

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The project was actually started by Zenith 
Media Group

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was established by  Norimitsu Kameshima in 
2013 to pursue opportunities in the  entertainment 
industry.

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Mr Kameshima focused on Z-POP Dream through 
a ZMG subsidiary,  Seoul-based company which 
is Zenith Media Contents (ZMC).

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Which means that ZMC is actually a sublabel 
of ZMG which is then known as COZMIC Group.

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However following the rebranding of COZMIC 
into Divtone Group, Zpop Dream Project is 
now being transfered to Singapore headquarters 
of Divtone Entertainment.

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It's a little messy but to help you understand, 
I will include a graphic representation here.

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Following these events, ZMC will no longer 
be handling Zstars as of February 2020. Just 
in time for their anniversary.

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So is Divtone part of the Kpop industry?

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No. What is Divtone then?

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Divtone, a Luxembourg holding company with 
three subsidiary  businesses

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Which is Divtone Entertainment

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Divtone Studios

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and Divtone Immersive

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They have offices located in China, Hong 
Kong,  Singapore, South Korea,  Taiwan and 
the United States.

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So the question now is...Since Zpop Dream 
Project is now based in Singapore will they 
still be considered Kpop?

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Or is this a new step in realizing their 
project in creating a new genre that will 
unite Asia.

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This will now bring us to the third part 
of this video. Defining Kpop.

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Kpop now has become big phenomenon that people 
have find it  difficult to  define what really 
is kpop and what is not.

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So to help us understand, we will have a 
quick lesson on what  music genre

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Music genre is used to refer to a variety 
of facets of music which includes the time 
when the music was written its style

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the instruments used and how they were used 
in the music its means of production

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and the location of its geographical origin 
sometimes it would also overlap with the 
cultural background of the  composer

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Which means that a music genre has a particular 
style, particular way of how it is written,

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particular instruments and how they are being 
used,

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it also includes to which group of people 
 you are making the music for and also a 
particular geographical  origin.

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So if we have to define Kpop

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it's a genre of music that can be traced 
back from the 90s and originated from South 
Korea.

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It's  a wide variety of audiovisual elements 
and it incorporates all forms of Korean popular 
music such as trot and folk music.

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So for a music to be considered under a Kpop 
genre, you must have these elements.

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Since Zpop Dream Project is trying to create 
their own genre of music,  is it possible?

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Yes it is. Music genre is not limited or 
stagnant, It's ever so changing and evolving.

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You can't create a new genre out of nothing 
but it can be  evolved from something.

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Our music today is a product of overlapping 
elements of the music before

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That's why from pop, you have western pop, 
kpop, jpop, jazz pop and hundreds of other 
variations of pop.

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Now that we have all discussed everything, 
here are my thoughts.

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Would I think that Zpop could exist?

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Yes, but not really right away. It takes 
years for other genre to take  their form 
and I think Zpop has a long way to go.

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Would I call Zpop Kpop?

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I wouldn't go as far as to call them Kpop.

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Kpop has it's own elements that is unique 
to itself. Although Jpop and Kpop has shared 
elements I wouldn't go either as to call 
them the same.

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I think Zpop can be genre  that would evolve 
out from Kpop and will have it's unique own 
elements

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How about you guys? What are your thoughts 
about this? Comment down below what do you 
think Zpop.