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Cloud is a growth engine for business, and 
no one plays

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a greater part in that growth than developers.

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Every great innovation runs through a developer's 
hands

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and they're leading traditional and cloud-based 
enterprises

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into a new era of client engagement.

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For those of you new to the cloud, you'll 
always hear about three layers:

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IaaS, SaaS and PaaS.

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Infrastructure as a service, software as 
a service, and platform as a service.

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The "as a service" model is changing how 
organizations work.

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The infrastructure layer makes up the core 
cloud services:

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the hardware, operations and infrastructure.

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The services layer provides the viable components 
that can

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operate independently or as building blocks 
for composing applications.

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And the platform layer binds these layers 
together

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and lets developers deploy the resulting 
applications into the cloud.

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It's costly and time consuming to develop 
code from scratch.

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Nothing's worse than writing code that's 
already been written.

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Platform as a service lets developers build 
and deploy

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applications rapidly. It's instant access 
to enterprise

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and open-source software, open standards 
and code samples,

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lets developers innovate efficiently, without 
having to manage

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infrastructure resources.

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This speeds up developments from months to 
weeks, and from weeks to days.

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When developers can quickly design and test 
software,

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and scale to meet changing business demand,

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their business can stay ahead of the competition.

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With the growing shift towards cloud-based 
services,

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customer expectations are heightening.

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This makes enterprises' speed and agility 
critical.

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Businesses that can't deliver fast enought 
can lose out.

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And yet, of the 18 million developers in 
the world, fewer than 25%

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are developing forthe cloud, and even fewer 
are developing for the public cloud.

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As we work with our extensive client roster 
of cloud-based innovators,

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we've determined a point of view based on 
three critical steps

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that they're taking to attract the best developers 
and ensure their success.

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Number one: they're putting an integrated 
application development platform,

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a PaaS, at the center of their business.

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A cloud-based platform has to provide a flexible 
environment to support

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an enterprise's changing needs, and it has 
to offer pre-configured services

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so the developers can build custom applications 
quickly.

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It has to let developers choose the right 
components, configurations,

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and software without tying them down to one 
vendor or one practice,

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and, of course, it has to deliver the service 
in a secure, scalable, stable environment.

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Number two: they're defining a strategy for 
integrating

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new apps with existing environments.

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New cloud application have more and more 
mobile, social and analytical

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capabilities. The modern enterprise needs 
an effective strategy

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to connect these new applications with existing 
interfaces and

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infrastructures that they have spent decades 
developing.

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To ease this integration, part of our strategy 
is to

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deliver a middleware stack as a service to 
our clients.

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Number three: they're implementing a continuous

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delivery experience.

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Gone are the days of extended release cycles.

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In cloud  development, speed allows you to 
be in constant delivery mode.

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Today's developers want to deliver innovation 
quickly and continuously.

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Whether it's a local team of developers or 
a network of teams across the globe,

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the right cloud platform has to let the innovators 
collaborate and roll out enhancements.

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That's our point of view on how to select 
the right PaaS environtment.

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At IBM, we specifically designed our platform 
to perform

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all three of these fundamental elements.

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So developers can build software that was 
unthinkable and economically impossible

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even a few years ago.

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We focus on providing the right tools, training, 
software and services

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for the cloud developer.

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Because today, the most successful companies 
are gonna be the ones

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that understand the strategic role that developers 
will play in their success.

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