Everything I've Learned Spending $100M on Facebook Ads | Nick Shackelford Interview

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💥 Free ‘How to Run Facebook Ads’ Training 💥
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You’ll find out:
The most important lessons learned from $100 million spent on Facebook ads
How to get big wins on small budgets 
The proven step-by-step system for creating high-converting “algorithm-proof” Facebook ads 
The copy & paste framework even complete beginners can follow to start making money on Facebook almost immediately – without wasting a ton of time or money
The real reason why most Facebook ads don’t work (and how to make them profitable)
Winning Facebook ads blueprint: How to write Facebook Ads that convert like CRAZY
The most effective way to test and scale Facebook ads 
Plus, heaps more!

👉 Check out the FREE training here: https://foundr.com/fba-masterclass/?sl=youtube_free_fb_brandvsdirectresponse✅
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In this video, Nathan interviews Nick Shackelford on 'Everything I've Learned Spending $100M on Facebook Ads'. They discuss Facebook Ads best practices, and how you can dominate FB Ads in 2021 and beyond.

0:00 - Intro
2:17 -  How did you find yourself doing the work you’re doing today? Spending money on Facebook ads per month?
4:48 - We’re talking leverage here, but you were marketing at Apple?
6:06 -  How much money were you spending at Apple on FB ads? 
7:47 - What were your biggest learnings there?
10:43 - Let's talk about the fidget spinner, what were the biggest learnings there? 
12:55 - Do you remember the fidget cube?
14:57 - So you popularised the fidget spinner, but how did you know it would be a trending product? Did you do some ads? 
17:28 - So it sounds like you guys went the dropshipping route and trying different products and you saw the fidget spinner just go…
18:06 - Why were the hoverboards an issue? 
19:31-  What happened next? Did you go back into the industry?
21:15 - Tell me about Structured? 
23: 20 - Structured: you have over 50 people, your agency is spending $10 million a month on FB ads. 
25:10 - You guys are spending a lot of money, but personally over 85mill so let’s talk about the biggest lessons learned. You’ve talked about media buying, copywriting, positioning, and then creativity. 
30:40 - Tell us lessons about copywriting. Is copy MORE important than Creative etc? 
32:45 -  When it comes to copywriting, do you have a formula that people can look to? 
35:50 -  I love hearing about your test, tell us about your tests with video and creativity. 
38:55 -  When it comes to creative for the bottom of the funnel, what is it: video or image: and what do people need to think about? 
40:56 - When it comes to objection handling videos, do you think selfies or professional stuff works better? 
42:28 - The big focus needs to be objection handling 
43:31 -  One thing you talked about was positioning, what is positioning from your perspective?
45:39 -  Why is it important to know the needs psychologically for buying on fb?
46:51 - You go deep on the positioning on a product first?
48:20 -  Any words of wisdom you have for people about to start using Facebook ads?

#FOUNDR #FOUNDRINTERVIEW
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✅ If YOU Want to learn how to run Facebook Ads from someone who's spent over $100M on the platform... sign up here: https://foundr.com/fba-masterclass/?sl=youtube_free_fb_brandvsdirectresponse ✅

YouTube url:	https://www.youtube.com/watch?v=jp0v-vJu55c&t=1201s
Created:	26. 1. 2021 18:36:14

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Everything I've Learned Spending $100M on Facebook Ads | Nick Shackelford Interview