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Assalam alaikum, welcome to the course,from 
today onwards we will learn how to find influencers 
for our client on Instagram

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But my way of teaching is not like

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To simply tell you on the screen that this 
is a method to find Instagram influencers

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Or just suppose for something and start searching, 
rather I'll show you live Demos

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That the client have posted on my account, 
using those orders

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I will perform them life, so there are two 
benefits of this, first

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You'll learn project managment, how to handle 
a project, you can easily experience

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Without any work, that how a client gives 
you an order, and how

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You can submit it after completion, so this 
is my way of teaching, that my students like 
so much

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And it benefits them, because you learn a 
skill and you learn

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How to manage a project, now if you see on 
the screen this is my order

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That is a 15$ that was placed, and after 
completion my earning was $12

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Fiverr takes its 20% fees and then after 
that, if you cut 20% of $15

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Then I have got $12 of earning, so down below 
here I have all the details of my order

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And these are the requirements of the project 
if I click on the show requirement button

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So here I have submitted in requirement section, 
please give me a brief idea

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About your targeted niche or business, means 
tell me in which niche

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Find Instagram business you want to find 
Instagram influencers, so the reason behind 
finding influencers

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For any brand or business is, suppose I want 
to sell T-shirts

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either I can run ads,or there is another 
method of marketing

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To hire social media influencers, he may 
be a Youtube an Instagramer

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or a tiktoker or anyone else, and I'll say 
him to wear my t-shirts

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and tell your audience about it, and tell 
them its importance

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Share it with your audience and share my 
website link,if someone wants to visit my 
website

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Then he can buy it from there, this is one 
of the best marketing technique

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That helps brands very much, like if I am 
a Youtuber, many brands contacts me

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They want me to promote their product but 
it's up to influencer whether he wants to 
or not

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That's another topic but, what brands actually 
do define the targeted influencer

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So that their product can be promoted, now 
suppose my product is only for boys

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So I'll find influencers who has mostly boys 
audience or youngsters

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Means according to my product, if my product 
is related to makeup then of course

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My target audience will be females and girls, 
so I'll find female influencer

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Influencers having female audience, so then 
it will be beneficial for me

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So you need to make this clear in your mind 
that

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If any client or a band contact me and tell 
me that this is my product

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I want to promote this, so if he needs any 
suggestions

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About which influencers will be best for 
my product, so then you will be able to guide 
him

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So I have teach this concept and further 
you will get this too

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So here in the requirements I have asked 
about the niche and  business, and the targeted 
audience if any

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And then asked targeted location, if you 
want any specific influences from UK or targeted 
places

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Tell me that, and if any limit of follower 
account, like sometimes the client ask for 
nano influencers

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Nano micro macro or Mega. Nano influencers 
are those

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Having followers from 1000 to 5000 all less

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And micro have from 10000 to 50000

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And macro influences are influencers having 
1lac oe 2 lac 5 lac or above or

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And mega influences are those having, 1 million 
plus followers, you got it right

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Nano means less followers, micro means a 
bit more, micro means 1,2 lac  followers

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And mega influencers are those having followers 
in Millions, so it depends on the brands 
budget

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And what type of audience they want to reach, 
so then they can ask for the follower count 
limit

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Of course the influencer have more followers 
will ask for more price

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If my budget is low, then I will search accordingly, 
which influencer fits best

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So for this we write it here that if you 
have any follower count then tell us

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So don't worry we will see this in detail 
how to create a gig, and how to set requirements

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section, I will tell all of these things 
again so don't worry about

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anything. So here client is saying that I 
need fitness related IG pages

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IG pages or influencers means the same , 
he is talking about Instagram pages

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And the limit that he gave about follower 
count is 20k to 50k followers

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from any location, so there is no restriction 
of location, he gave restriction about followers

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From 20k to 50k, means minimum requirement 
is 20k and maximum

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50k, and the niche is Fitness, sometimes

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That the client don't have any idea about 
the niche, he'd say that this is my product

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For instance, I am sending these types of 
t-shirts, he will give you the link of his 
website

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And when you visit his website you will know 
that these T-shirts or for girls

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Sometimes he mention this, or these are for 
boys, or for what age group, so then

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And you need to examine, that if you want 
to sell t-shirts, the influencers like travellers, 
vloggers

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or the influencers who will be your t-shirts 
to influence their audience

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If your T-shirt design is a little bit funky 
hip hop

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then the best influencers for you will be 
the Hip Hop Artist and his audience

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It depends on the product, I am just giving 
you an idea we will further see its practical

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So here he clearly mentioned fitness, follower 
count and location. Now here

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We don't have any limit for location, but 
we will see in in the future if your client

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Gives you a limit for our location, then 
how'll you handle him, suppose power client

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asks that he want influencer from US not 
from UK, or  from UK

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then how will we find that, alright. So far

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we just use basics, if you have some idea 
about the basics then don't worry we need 
to move forward together

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So lets first cover the basics, and as move 
to advanced levels then things will be much 
clearer

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So you can see that I have delivered this 
order

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This is that file Google spreadsheet, and 
this one is excel sheet

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You can deliver it in excel file how in Google 
spreadsheet. So here

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Year I have write, actually you can read 
it yourself I am not going to waste your 
time

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Let's discuss the point that is how to perform 
it, and then you will get an idea

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Which type of message you can send during 
delivery of your order, so you can read this

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You can copy it or even you can write it 
more efficiently than this, this is not the 
only way

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I am just giving you an idea, and below you 
can see the review of client in communication 
services

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And in recommendation I have got five star 
review from the client that will further 
help me in

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my gig ranking and in the further business, 
so I have open this link in the new tab

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That I have delivered the order to the client, 
you can see it here what things I have delivered 
to the client

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IG link, username, bio, followers count, 
it and engagement ratio, how to find

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All of these and what is engagement ratio, 
let's find all of these things

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So from here let me open a new file

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No spreadsheet basically, so that I can teach 
you better

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Let's copy these headlines and paste it over 
here

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So that we can learn it thoroughly, so

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So here are our headlines, let's give them 
names

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Let me copied from here and

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Write sample here, ok

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It's all done here, and after that we will 
start finding these

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So our niche is fitness and our follower 
limit is 20k

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and we don't have any limit of location, 
so now here

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Let me open my Instagram account, now you 
can see here my Instagram account

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has been opened, now we will see our niche 
is

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Fitness, if I search here #fitness

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On Instagram you mostly used hashtags to 
search

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Any content creator who uploads his content 
here, hashtags so much

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so you need to find out, whatever niche is 
provided to you by the client

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Or whatever his business is, search most 
popular hashtags related to his business

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Then it will be easy for you to find profiles, 
suppose if you don't know which hashtags

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Is popular, like I have used #fitness, below 
you can see that how much posts it has

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Instagram is suggesting me to and if you 
don't find this then

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There is a website all hashtag generator, 
I will attach  its link in the resources 
section

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See here all hashtag.com let me open it in 
the new tab

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It's very simple it's not that difficult, 
just watch this whole session

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Completely, and if even then you have any 
question you can ask me in the QnA session, 
so don't worry

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I will make everything clear. Now our client's 
niche is Fitness, so we will write fitness 
here

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So after writing fitness here, I'll will 
select top, means whatever is in this category

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Is on the top, only show me those, and then 
I will click on generate

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As soon as a click here, all the popular 
hashtags, as you can see

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#fitness #fitnessmotivation #model , and 
I have got

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Many more popular hashtags on which Instagramers

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Creating their posts, so whatever your e 
client's niche is, it can be beauty

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Makeup health fitness or any else, you simply 
need to type the key word here

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You will get the hashtags and you don't need 
to do anything else, simply take the hashtags 
related to your field

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Suppose that this is related to our category, 
and if I click on #fitnessmodel

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So simply see here are the posts and I will 
simply click here

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So now here I have got so many Instagram 
accounts related to fitness but

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We don't need all of these accounts the only 
need those accounts having minimum

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20k followers on maximum 50k, we need to 
find account in between this follower limit

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so if from here I open his account,

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Let me open his account in the new tab, now 
where you can see

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His posts are related to fitness

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so you need to check this too, whether it 
is related to fitness or not

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but if you see the follower count it's too 
much low, we need minimum 20k

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follower Instagram accounts. So maybe you'll 
find it difficult in the beginning

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like there are so many influences,lets open 
her account

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in the new tab, so if we see here, yes. . 
.

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his follower count limit is alright, now 
let's check her posts

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It's mostly fitness related, and a little 
bit fashion related

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Alright, most of her content is related to 
gym, you can see it here is related to fitness 
and

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she is promoting some products, is this is 
a target profile, so

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We can copy it, so let's first copy her is 
IG means Instagram link

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we copied her Instagram profile link and 
after that

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lets cut it from here, and now her username

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Let's copy from here, and paste it here in 
the username section, and

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Bio is all of this section containing links, 
so let's copy it

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It and paste it here in the bio section, 
and now the next is

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..... Follower count. So now if we hover 
over it, we can see

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its written,33565

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It's our follower count all right, now what 
is engagement ratio

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There is a separate website for this i'll 
share it with you, but first find some influencers 
first

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So here we have got one targeted profile,we 
realized that this one is targeted one

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This profile is according to our criteria, 
we need to find more like this

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So now what you need to do,just click this 
arrow, now what will happen

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Instagram will suggest you more accounts 
related to, or relevant to this account

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Means you only need to struggle for one to 
two accounts, and then it will suggest all 
of this below

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So let me open it for you, see I am opening 
it in a new tab

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This one and also this one, I am opening 
some of the profile in the new tab

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Ok I am going back ok and again

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And now I have opened this profile in the 
new tab

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So if you see hear this profile Has 52.1K 
followers

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We can take this too, there is no issue if 
it has a little bit more followers

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This doesn't make it any difference, but 
you can select targeted one too, so did you 
noticed one thing

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He kept it relevant only, if you go to the 
next profile, its 89k, we cannot select this 
one

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So let's see the next one, its 196k we'll 
not select this, 176k, 216k ok these

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Are so high accounts we don't need these, 
so let's find some other

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Accounts from the suggestion

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So that Instagram will suggest us some more 
accounts

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Check out these accounts, 39.3k, 24.6 k

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61.5k, again this account is not for us, 
so what you have learnt from this

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That you need to do struggle for only one 
to two accounts, for instance

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You are giving service that you can find 
and influencers for $15

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As I am teaching you so that took 5 to 10 
minutes more, but when you do it yourself

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And you found one to two profiles, then simply 
click here on the below arrow button

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And then below, you will be suggested more 
Instagram influencers

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Simply open them in the new tab, in and copy 
data simple as it is

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The thing that seems so difficult, is actually 
depend upon this small techniques

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So this technique will be very beneficial 
for you, must use it

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So now from here let's copy these accounts, 
but if you want

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If you thinking, so let's skip this one too, 
next take the other one

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But 1 to 2 thousand doesn't make any difference 
I am saying this from my experience

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If you want if your client asked for 10 followers

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You can deliver 12, 13 or 14 for the satisfaction 
of your client

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But at the backend only you know that how 
easy it is, but this will put a good impression 
on your client

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And he thinks that, this person did an extra 
effort for me, so you will get tips as well

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And your client comes back to you, so this 
is a best thing if you value your client

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So I have just copied all of his bio from 
here

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Bio done, now we need to see his followers 
count

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Means we just need to hover, 39361

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39361, and we will find engagement ratio 
at the end

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Let's copy another profile from here, see

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there are many categories related to fitness 
and health, now depends

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what is the product of your client, now here 
he already stated fitness, so we will stick 
to it

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but more close to it is gym you can see that 
too, but you cannot choose health

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Health is relevant, but we are not choosing 
it because it is possible that maybe

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What is the product related to fitness is 
it a shirt or a medicine?

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anything else or supplements we don't know, 
just remain close to what your client said

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For instance if you get beauty related niche, 
then you can see makeup and fashion

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You can see that too, depends if you are 
not finding enough profiles

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Then you can do this, but you will see it 
in the future here I am just giving you an 
idea

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So that you won't feel its new, and you feel 
that you know it already

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Because this is the reason behind making 
this course, so we took the username

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And after that again let's copy his bio, 
and

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here we got his bio, and now let's see his 
follow count

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So the follower count is 24685

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24685, so from here we have took three profiles

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Now it's turn of engagement ratio, define 
engagement ratio

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The website that I am going to recommend 
you is a free website, that is is influencer 
marketing hub

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Don't worry I will provide the link of this 
website in the resources section, as the 
classes proceed

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I will share some extensions with some free 
extensions with you

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And some free websites, if sometimes when 
website is not working then you can switch 
to another or to extensions

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I will deliver everything that I know, but 
it is possible that

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This will be boring for many of you, but 
stay aside

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We will discuss other things too, you will 
just need to be with everyone

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So here's what you need to do is, is an influencer 
marketing hub click here on Instagram

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And if you scroll down you can see that it 
is asking about Instagram username

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Let me copy the username from here and after 
that lets paste it over here

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And then click the search button or you can 
press enter, so now if you see here

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This is the profile and here is the engagement 
ratio lets copy the engagement ratio from 
here

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And paste it over here, what is engagement 
ratio?

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For instance, if an Instagram or an influencer 
post something

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Then how many likes comments and shares he 
get

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According to his followers, for example if 
a person has 10k followers

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But the likes he get onley 5 two 10 then 
of course his engagement ratio is less

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If the engagement ratio is high then there 
is is more chances of promotion of a product

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Good engagement means, followers are active 
on this profile

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You have seen that some profiles have 1lac 
followers but the likes are 10 to 15 only

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This is because their followers are not so 
much active, and this is not beneficial for 
businesses

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and if i tell you the good engagement ratio, 
if you have calculated the engagement ratio

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Then if it is below 1.5 or 1 then don't count 
that profile

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If you add that profile, that is not going 
to be beneficial for your client, and your 
client will not like that too

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I am sharing my experience, because I have 
done this work, so

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If the rating is 1.5, try to find above 1.5 
or above 2

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But the least amount is that it should not 
be below 1 or 1.5

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That will not be beneficial for the client, 
because the client sometimes mention this 
that those leads

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Who are not beneficial for us, so don't add 
those. But if you have found

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some extra profiles and want to deliver it, 
then you can add them in the extra section, 
but the main

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profiles that you have to deliver, always 
try that those should be  of high engagement 
ratio

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So we have found the engagement ratio of 
one profile, so let's copy the second one

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and again we took the username and paste 
it was here, now again you can see the follower 
count

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And the average likes, if you want you can 
add this information too

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you can add a separate tab here and name 
it average likes if you want,

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You can give as much value as you can, but 
as you are giving 7 engagement ratio

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Then there is no need of this, but you can 
do this for good impression

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So this one is done here now let's calculate 
the engagement ratio of 3rd profile

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Ok . . .alright . . And now from here

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I press enter, so . . . . ok

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So 8.90, so till now all the profiles that 
we have found have

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Good engagement ratio there was no issue 
with it

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So we find Instagram influencers for any 
company like this

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I hope, you got all of this, I have shared 
to websites with you

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All hashtag generator, if you don't know 
which hashtags are popular in specific category 
that influences are using,

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So that you can directly reach it, so you 
can use this website and it'll generate hashtags

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For you, and after that you can use influencer 
marketing hub to calculate the engagement 
ratio

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This is actually estimated, but there are 
so many tools you'll have experience with 
all of those

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In this course, so don't worry, this is estimated

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And you have to write the estimated results