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Hi, I am your digital Gilbert,

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Today’s topic is “Effective Keyword Research 
for Startup Business Websites/ fresh websites”.

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Why do I choose this topic is because, today 
in Google,

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there are billions and millions of online 
marketing websites are creating on a daily 
basis

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In this case, business competition is also 
rising very high,

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and many categories of new businesses are 
also joining at the same line.

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Therefore, today we can see many fresh websites, 
fresh digital marketers, fresh business owners.

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However, every one of them has the intention 
to do successful digital marketing,

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but they lack in keyword research.

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Most of them are aware of the keyword and 
why to use the keyword.

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But they may not know the effective keyword 
research method.

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An effective keyword index means high search 
volume and low competition. This may be known 
by experienced digital marketers.

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So, if you follow this method of keyword 
research, your business will travel in the 
right direction.

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For example: Let’s take if I am having a 
personal loan business website and conducting 
keyword research using Keyword planner,

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SEMRUSH, or Ubbersuggest tool and I found 
out a keyword like “personal loan Chennai” 
with a high search volume of 24000.

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At this point, if I decided to choose this 
keyword to draw many leads to my business

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because of its high search volume that many 
people are searching for. It’s actually wrong.

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Here you must understand, as the keyword 
as high search volume indicates it has high 
competition and your competitors are already 
fighting for it.

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So, what you can do better is to go for a 
low competition keyword with 500 to 600 volumes, 
which in turn brings potential traffic to 
your website.

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Therefore, to drive potential customers to 
your website, you can focus on

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“long-tail keywords” like Personal loan providers 
in Chennai, personal loan agencies in Chennai, 
personal loan companies in Chennai.

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Hence, try to choose long-tail keywords with 
low competition and high search volume,

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it helps your website to rank higher in the 
google search results page.

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So, remember whenever you write “blogs, website 
content, service page content”, and so on, 
try to focus on long-tail keywords

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This always results in reaching the right 
audience and bringing up better-targeted 
traffic to your website.

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Now, you may get a question like, there are 
so many long-tail keywords in google but 
“how can I choose the right long-tail keywords 
for my website”.

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For this, you can take advantage of Marketing 
tools like SEMRUSH and type a long-tail keyword 
like “ Personal loan provider in Chennai”,

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it suggests you the all the related keyword 
ideas as well as keyword difficulty for your 
specific keyword.

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Keyword difficulty means it shows you how 
difficult the chosen keyword is to rank on 
Google.

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For example: If your chosen long-tail keyword 
“Personal loan provider in Chennai” as the 
keyword difficulty above 70%, then it’s difficult 
to rank on Google.

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Therefore, try to focus on a long-tail keyword 
that has a keyword difficulty level of 30-45,

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then it’s easier to rank your website on 
google search results page.

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So this is a small introduction of Effective 
Keyword research.

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Kindly comment in the comment box below, 
so that I can implement it in the next video.

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