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Hi, Today in this informational video,

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We are going to learn in a simple way that 
how Google’s bert algorithm works and for 
that what we need to do?

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If you have any doubts in this video, You 
can also comment it below, so that we can 
discuss your doubts in the next video.

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Want to Know about Bert Algorithm? Google 
launched its new Bert Algorithm update on 
October 25th.

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Further knowing about Bert algorithm, you 
must also known about RankBrain algorithm.

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However you would be familiar with google’s 
Rankbrain algorithm, so I don’t want to discuss 
about it deeper.

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We all know that Rankbrain Algorithm typically 
provides results based on Artificial Intelligence

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which means understanding the user’s queries 
and providing them information. From which 
we come to see about the FAQ( Frequently 
asked Questions) answers.

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So, when we look into the relationship between 
RankBrain and Bert Algorithm.

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You can define both RankBrain and Bert Algorithm 
are similar but they are actually not.

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When it comes to Bert algorithm, it aims 
to provide super-specific contents to their 
users query.

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This is what we are going to discuss in this 
video. Like how it works and how it provides 
super-specific contents.

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“BERT” abbreviated as Bidirectional Encoder 
Representations from Transformers.

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So to know about Bert’s inner work and processing. 
They talk about NLP, which means Natural 
Language Processing.

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To make it clear, NLP is identifying the 
intention(mindset) of the users query completely 
and thus providing them an exact content 
that matches their query.

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So to provide it exactly, we need to understand 
the users query exactly.

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At this time, you can arise a doubt stating 
after rankbrain, all my contents are being 
user-friendly and also in an attractive manner 
only.

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But to take your content to the next level, 
there comes Bert algorithm. That means , 
you need to better understand our user’s 
queries.

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Talking specifically about better understanding 
Queries is conjunction words.

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Conjunction words means, “to”, “with”, “in” 
...etc.

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Most of our users search their queries using 
these connecting words.

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And most probably we can see like this kind 
of queries in long tail keywords

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and not in small tail keywords.

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So here, better understanding of our users 
long tail keywords is important.

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For example: There is a keyword Research 
happens like Maths Study Books for Adults.

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So from this search, what we have understood 
is being more important.

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When we segregate Maths study Books on one 
side and for adults on the other side.

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Here we can understand that the intention 
of the user is that they need maths Study 
books relating to an adult category.

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So, before the Bert Algorithm update, the 
results will be displayed just as  “A to 
Z” grade Maths Books.

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Once after the update of Bert algorithm,

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the results for the query are displayed in 
such a manner like the maths study books 
relating to adults age,

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so that they can read. This what is called 
Better understanding of user’s queries.

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So, how we can understand these queries means, 
only through the connecting words.

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Where analysing of long tail keywords plays 
a significant role.

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Here you arise with a doubt stating that 
“ Do I want to make any changes in SEO”.

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This is because in every Algorithm updation 
there would be some changes related to SEO.

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But here, you don’t want to make any changes 
in SEO.

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Instead of that, what you can do is to write 
human based content.

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This means, your written content is what 
results in the user’s search query ranking 
page.

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Result means Information, navigation, transaction 
to your business depending on your users 
query.

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To make transaction to happen in your business, 
you need to research on your users long tail 
keywords

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and optimize your content accordingly.

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If so you optimize your content properly, 
there won't be any impacts for your websites, 
SEO etc.

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and your business will flourish as same as 
now.

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This is what Bert Algorithm explains and 
further goes on...

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I will update more information about it and 
google is too woking on it.

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As google works and update their information,

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I will update it to you through videos that 
is too exclusively  in Tamil itself.

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Until then, if you have any doubts in this, 
comment below,

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I will explain it in the next Session. Thank 
You