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Assalam o alikum, welcome to your channel 
HBA services

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In this Youtube ads course, today we are 
going to learn about Youtube non-skippable 
ads

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so in today's video we are going to see how 
Youtube non-skippable ads are used

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what are their purpose and cost

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we are going to see all this in detail in 
today's video

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and i hope you all are following and supporting 
my previous videos

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and also like and share

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kindly share these videos because most of 
the people are not going to watch these

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and those who are watching this, i request 
you all to watch this video completely and 
watch it online, and do share it

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now again, we are here on Campaign, goal 
setup page

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If you still don't know how to reach then 
it mean you are not following this course

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Let me tell you once again

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May be you are here on overview page, so 
simply click here on campaign

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and from here click on the new campaign

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then you'll be simply directed to this page

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so the non-skippable Youtube ad fall in the 
catagory

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brand awareness section

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as soon as you click here and then on video 
tab

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here you'll see non-skippable instream ads

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Now what is the benefit of this ad

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this ad is mainly used by top brands

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you must have watched many mobile company's 
ad

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What are actually non-skippable ads let me 
show you an example first

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Here on the screen you can see an example, 
where you watch a popup like this

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in non-skippable ads a popup is visible to 
you, that after 4 sec or 5 sec your video 
will start again

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Now why this ad is used?

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Main reason for any brand or a company to 
use this ad is

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that their complete message about their product 
or about their service should be visible

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and should be delivered

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Means that whatever they want to deliver 
in 5 or 10 sec

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that whole message should be deliver to the 
user and they can't skip it

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Last time we studied about skippable Youtube 
ads

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In which you have an option that you can 
skip an ad after 5 sec

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So in that ad user has  an option to skip 
the ad

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and he'll not watch your ad completely

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but in this type of ad, user has no option 
other than to watch your ad completely

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user is being restricted, so that means this'd 
cost a little more

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and if you compare this ad with Youtube skippable 
ad then

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then definitly non-skippable ad costs you 
more

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so I'll not recommend you

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This ad is only used for brand awareness, 
and to enhance the reach

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like make you think only about oppo or vivo

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means! are you getting it?

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that's why they are doing this, they are 
using non-skippale ads

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so that you may get their point

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and this ad would be in the start of your 
video in the middle or at the end

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or appear at any stage of the video

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and it can be visible on other Google parteners 
too like on apps

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and now the cost of this ad is 1000 impressions, 
means that

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it is cpm based means cost per milestone

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you are charged on 1000 impression

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whatever your bid is,

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it costs accordingly , whatever your bid 
range is

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we'll see this in detail when we completely 
setup and run a campaign

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what is bidding? how to bid? we'll discuss 
all of these later on

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For now, think it like, your ad has been 
shown to 1000 people

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and then the fixed amount will be deducted 
from your budget

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As soon as 1000 people watch your ad,that 
amount will be deducted

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where as in skippable ad, whenever someone 
click your ad, or after complete 30 sec

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that's considered as a click, and per click 
your amount is deducted

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but in non-skippable ads, you are charged 
as per thousand impressions

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I hope till now you got all of this

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It is a costly ad, user don't have any option 
to skip the ad

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rather sec are visible to the user, after 
that the video would continue

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Now these ads can be short, but at least 
these ads should be from 7 to 15 sec

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less then 5 sec ad will not be considered 
as a skippable ad

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but if you want to run an ad shorter than 
5 ssec than would you do? we'll see this 
in coming videos

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but if you want to run a non-skippable ad 
for yourself or for your client then it should 
be atleast in between 7 sec to 15 sec

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So i hope you all liked this video

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if you have any question or doubt, then write 
in a comment

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I'll try my level best to rply you

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Now if you liked this video give it a thumbs 
up, new to the channel then subscribe

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will meet you in the next video till then

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Allah hafiz