1
00:00:05,300 --> 00:00:07,500
It is important to set targets for fundraising

2
00:00:07,600 --> 00:00:12,400
The same way it is important to set objectives 
for our projects and proposals.

3
00:00:12,500 --> 00:00:17,300
It's important for ourselves, and team, and 
also for our audience, the people we are 
hoping to donate.

4
00:00:17,900 --> 00:00:22,200
Potential donors like to understand the difference 
their donation is going to make.

5
00:00:23,000 --> 00:00:30,500
They want to be able to relate their 5, 50, 
500 or 5000 pound donation to the overall 
outcome of your work.

6
00:00:30,600 --> 00:00:40,700
Knowing there is a £5000 target helps them 
to assess how much they wish to contribute 
and gauge the perceived value of their contribution.

7
00:00:40,800 --> 00:00:45,100
Targets are important for you and your team 
also.

8
00:00:45,200 --> 00:00:49,600
They give you a goal, an objective, a finish 
line to work towards.

9
00:00:49,700 --> 00:00:53,800
It is important when you reach your target 
to assess how to move forward.

10
00:00:53,900 --> 00:00:59,000
Perhaps create a new target, a new project 
to fund, or even close the campaign.

11
00:00:59,100 --> 00:01:03,900
Don't, however, be too tied to your target. 
It is something to aim for, and sometimes 
you won't reach it.

12
00:01:05,700 --> 00:01:08,600
It is important to evaluate and monitor your 
work as you go along.

13
00:01:08,700 --> 00:01:14,500
See what is successful, and what is not. 
And if you're not reaching your target, see 
what needs to be changed.

14
00:01:15,000 --> 00:01:23,800
Was the target too optimistic or, if it really 
has to be met, do you need to reconsider 
your funding activities.

15
00:01:23,900 --> 00:01:28,700
Like most aspects of fundraising, targets 
work best when you review them regularly.

16
00:01:28,800 --> 00:01:38,000
So don't just write a number down and leave 
it at that. Make it part of your monitoring, 
your evaluation, your team planning, and 
your daily reviews.