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Hi, I am Gilbert, today’s topic is Value 
Marketing  And we are going to discuss what 
is Value Marketing?

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While working in today’s digital marketing 
world…...Value-oriented type Marketing became 
a significant one.

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So, what is value marketing?

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Here, we are going to move from Transactional 
marketing to Value marketing.

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So, Value marketing’s main intention is long 
-term relationship with the customers.

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So, talking about long-term relationship 
with customers means customer-loyalty So, 
first of all. Let us be clear on what is 
transactional marketing?

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Transactional marketing is the direct type 
of marketing to the customers to earn money 
on the day by selling their Goods.

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For example: Take Street vendors, their intention 
is to sell their product to the customers 
on the particular day to earn money in-hand.

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That’s not wrong, because every business 
person has the intention to earn money. In 
this situation, let's take some big companies 
like Arun Excello, Saravana Stores- their 
ultimate goal is also to earn profit from 
investment.

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But what the difference here is they talk 
about brand.  Yes Value Marketing and Brand 
has the connection.

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If you do branding itself maintains your 
long term relationship with your customers. 
But how can we give this kind of long-term/continuous 
relationship to our customers?

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For example: Take real-estates, the way they 
brand their business by offering the values 
to their customers and sell the plots even 
if the plot is very interior and low-budget.

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SO, here beyond targeting the money the real-estates 
first satisfy the needs of the customers. 
This eventually makes the customer buy the 
plot without any suspiciousness.

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Thus,the way they branded the value of the 
product and made the customer buy is called 
value marketing.

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Therefore, identifying the value of your 
product and conveying it to your customers 
is what called as value marketing

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Value Marketing has its own formula, Value 
Marketing= Benefits/Price+ Efforts.

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So, we know what price is. If we love a product, 
we don’t think to spend money to buy that 
product.

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Nxt, when we talk about efforts. The efforts 
that we carry out to buy that product.

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For example: If we want to buy a refrigerator, 
we consult many people and compare the product’s 
price, values, features, reveiws, rating 
testimonials and a lot more for a long period 
of time to make a decision.

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So, why do we do all this because to grab 
the benefits.  Here, there is a difference 
between a value and benefits.

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The difference is: Benefits= the way Customers 
get incentives  from the product.

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Value marketing- (ideal prospects of the 
customer and making the system to develop 
the value of my product or my service)

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So, when we talk about prospects, as all 
our customers have some problem/needs, and 
we must have that ability to fulfil their 
needs.

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Therefore, if you’re telling your customers 
that you’ve a solution for their problem/need 
is called value marketing

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So talking about systems, the way you can 
reach your customers and provide them the 
solution can be social media, email marketing 
and google ads

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By these digital marketing systems, you can 
reach your customers and develop the value 
of your product/services and this is called 
as value marketing.

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This is what I thought to provide to you. 
So instead of having the mindset of selling 
your product/service, have a mindset of building 
relationships with your customers (i.e think 
how to build loyalty with your customers).

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So if you do this, You can continually maintain 
your customers and from them, you can get 
more references to your product/services 
and this helps in skyrocketing your business

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This is the motive of this video. So if you 
like this video, Please like and subscribe 
to my video because I thought of continually 
providing videos that benefit you.

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If you have any specific doubts about a particular 
topic in this video, please comment in the 
comment box, and will discuss it in the next 
video.