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Assalam o alaikum welcome to your channel 
HBA services

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In todays lecture of Youtube ads course we 
are going to see the basic ads struture

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In today's class we are going to study about 
basic ad structure

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we'll understand the basic structure the 
way ad run

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we'll discuss about campaigns, adset and 
adgroup and then in the last about ad

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Now why is it important to learn?

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if you are running ads on Facebook, Google 
or on any advertising Page,

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almost the same basic ad structure is used 
everywhere

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So if you understand this, your basic concept 
would already be cleared.

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later on if you learn social media marketing

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Your concept will already be clear.

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and when you further get into it, things 
become more clear

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So today i'll tell you the basic ad structure

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and then in the next video we'll run a complete 
ad

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hence If you have understood this video, 
you will easily understand that too

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Now here if you see this

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I've designed an image for you

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So firstly, create your account on any platform

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whether it is Facebook business manager, 
or Google ads

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or at any other platform

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Now when ever you want to run an ad, the 
first step is Campaign

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You create a campaign

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then the next step after campaign ad group 
or ad set

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it is called ad set or at some places ad 
group

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and the third thing is  your ad

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let me make it more simple

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you can consider your campaign as a head 
of the house

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and these ad groups are the family members

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and these ads are the childrens

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don't take it as a fun,just understand the 
point

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the campaign is the head of the house

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whenever you want to create an ad, you create 
a campaign first

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and that campaign is defined by its budget

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and secondly by its goal

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like if you are making an ad, there could 
be a goal or a purpose behind it

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that is defined in a campaign

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let us take an example of a boy's t-shirt

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we printed several t-shirts for boys

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and our target is to sell them through ads

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take it as an example

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and now our target is t-shirt selling

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and we are aware that we want to promote 
our product to boys

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and secondly the total budget of the campaign 
will be 90$

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and now, the second step is ad group or ad 
set

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now here you target the keywords, your audience, 
their age group their gender

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you add all these details in ad group

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You set the total budget in campaign

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and its goal is defined in this section

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in Ad group you define the gander of the 
audience, their age

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all the details of your audience is added 
in ad group or ad set

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keep both names in your mind, ad group or 
ad set

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both are same

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Now here we suppose, our campaign goal is 
t-shirt selling

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and targeted audience are boys

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now here we created two ad groups, let me 
tell the purpose

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we created two ad groups, we targeted 10 
to 30 year  age boys in the first group

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and targeted 40 t0 60 year old men in the 
second group

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just kidding don't mind, its just an example

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so in group one we targeted 10 to 30 year 
old boys

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and in the second group we targeted 40 to 
60 year old or more

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and below each, we created some ads

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we created 3 ads in ad groups, ad 1 ad 2 
and ad 3

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suppose ad one is a text ad, its not a video 
or an image

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and our second ad is image based

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means we have added text with good copywriting

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you can call it copywriting or ad copy

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after that we have created a relavent image 
in it

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and in ad 3 we added a video for our product

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and we have created the same ad on the right 
side too

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and then we sent this ad for approval and 
it got approved

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total budget was 90$, so suppose we spent 
45$ on first group and 45$ on other

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and when we examined the result, we saw that 
ad group 1 performed well

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like we spent 45$ and as a result 200$ products 
got sold out

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we sold 200$ worth of t-shirts and earned 
good profit too

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and from ad set 2, we only earned 20$

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means we got 25$ loss, because we have spent 
45$ on this set

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so what was the result?

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The result was, that the ad group one in 
which we targeted 10 to 30 year old boys

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performed well as compared to the ad group 
2 in which we targeted 40 to 60 year old 
men

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so it is now obvious that young people like 
our product more

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now we are aware that next time we'll not 
target this ad group

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now secondly we'll examine which ad performed 
well out of 3

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suppose ad one, which was text based ad didn't 
performed well

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it did not gain a good view rate and ctr

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and then you examined the image ad in which 
you have created a good ad copy

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ad copy by the way is the copywriting

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and copywriting is the text written on the 
ad

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so you concluded that the second ad gave 
a good ctr and view rate

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and when you examined the third one you saw 
that its view rate was the best

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gained high ctr and high conversions from 
this ad

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so when you created 3 ads in one ad group

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it helped you know which ad group worked 
well for your products

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so the purpose of this whole process when 
you create a different ad groups

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is to do an experiment, so that you'll know

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what type of audience is attracted towards 
your product, whats their age and what's 
their location

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and the ads you created indifferent ad groups 
let you know

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which ad is more preferable for this type 
of product

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then next time you'll spend more budget on 
that ad group

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like in this case now you know that your 
product is not liked by the age group of 
40 to 60

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so now you concluded that we don't need to 
target this ad group

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and same when you examined that group 1 performed 
well

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so that you should know which ad out of three 
performed best

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so that you can utilize your money at the 
right place

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for your client or for you

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so whenever you are promoting your client's 
products or services through ads

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so this is a basic ad structure, you'll find 
it everywhere, where you do a paid advertisment

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you'll find this basic ad structure

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i hope you got this

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if you still have some doubts then search 
it out on Google

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watch some other videos too, then things 
would be more clear

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I did my best to explain to you and to keep 
it as simple as i can

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and tried to explain what is a basic ad structure, 
what is an ad groups and ads etc

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if you liked this video then give it a thunbs 
up

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new to the channel then subscribe

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will meet you in the next video, we'll run 
a complete ad

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So will meet you in the next video till then

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Allah hafiz