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What should you include in your case for 
support?

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This video will explain what information 
you should include and how you can begin 
to put together a case for support document

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A funder wants the same things as you. It's 
worth remembering that a funder wants the 
same things as you.

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To make a difference as effectively as possible

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Therefore, all of your intended outputs, 
outcomes and impact should be communicated 
with a strong case for support

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At this stage it's important to note that 
we understand the difference between outputs, 
outcomes and impact

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Outputs are those results which are achieved 
immediately after implementing an activity. 
For example if you were organising a fundraising 
strategy workshop and participants who attended 
it

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Will gain a clear understanding of the fundraising 
strategy, so this is an output the project 
has achieved and it is achieved right after 
the conclusion of the workshop

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Outcomes can be considered as mid-term results. 
They are not seen immediately after the end 
of the project activity

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But after some time, when we see some change 
at the ground level because of the project 
activity

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Taking the above example of a fundraising 
workshop, if the participants have started 
to develop fundraising strategies for their 
organisation then this will be an outcome 
of the project.

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Impact is usually a long-term result and 
it may not be achievable during the lifetime 
of the project. For example if people

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Who attended the fundraising workshop have 
implemented the fundraising strategy and 
are therefore increasing income for their 
organisation, this can be seen as an impact.

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Need

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Take a moment to think about the difference 
between what is a project which we want and 
project which we need.

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Without supporting information your project 
may well read like a want to the funder as 
opposed to a need.

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You should consider what information you 
have to illustrate the need for your project 
or initiative.

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For instance, is the need for the service 
or documents that you're planning currently 
over-subscribed?

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You can use numbers to support this need 
and also illustrate where the project sits 
within the parent organisation strategy.

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Has a similar project been undertaken elsewhere 
and what has been the impact of that project.

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Research evidence pertaining to your intended 
user group, for example if your project were 
to be on health and wellbeing of the older 
demographic, encourging participation for 
older people

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You may want to begin illustrating the need 
by using information like this

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Combined with statistics from the health 
and wellbeing section of local joint strategic 
needs analysis and numbers supporting the 
potential user group

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Suddenly, rather than being a want, your 
project becomes very much needed

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If your need is well articulated, your solutions 
section should flow naturally

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The key information in here is what are you 
going to do, what will the funds received 
pay for and what will the achievements of 
the project be?

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It is also important to remember, when stating 
project outputs to think about the value 
per head for the funder

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If your project is going to affect 100 people 
how much is it costing per head and does 
that represent good value for money for the 
funder?

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These are the things to consider within your 
solutions section

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Also, ask yourself is the style of your writing 
engaging? I strongly recommend using bullet 
points to communicate solutions effectively

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Use personal stories or case studies to demonstrate 
the impact of your project and bring your 
case for support to life

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You could even include quotes from people 
who have used the service. Also you could 
include long-term impacts from similar projects

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Think about outcomes in the medium-term and 
impact in the long-term change for individuals' 
behaviour

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Remember from the earlier slide, what motivates 
funders is the difference that will be made 
to the individuals when they hand their money 
over

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Budget

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You should include information about the 
project budget in your case for support

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Tell your potential funders how much the 
work will cost and what the key areas of 
expenditure are

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Funders will often provide guidance as to 
what they deem to be acceptable areas of 
recharge

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There's a very useful document which you 
can find here

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Added value

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Finally, tell funders why you and your organisation 
are best to deliver this project

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What do you bring to the work and what is 
your organsiation's past experience

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This really is your chance to sing and shine 
so make sure you don't leave anything out

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To recap, you need to tell funders five key 
pieces of information in order to form an 
effective case for support

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What is the need for your work

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What are the solutions you are trying to 
deliver

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What is the impact you are trying to make

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What is included in your budget for this 
work

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What is your added value and why are you 
the best person, team or organisation to 
deliver a project

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We have produced some activities in the next 
section of this course which can be used 
to start building your case for support