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Youtube was like a steady boat in a stream 
for so long, then

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The rise of Chinese based TikTok was born 
like a interfering force

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most videos are changed from horizontal to 
vertical

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and duration also reduced from 10-15 minutes 
to 6 seconds

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after that, many YouTube channels came

6
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and achieved 1 million subs within a week 
or month !

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specifically after the introduction of shorts

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you may have seen the booming of many new 
YouTube channels

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and most of those channels are not in their 
glory days!

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they may have a sub count of 3-4 million,

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but their views will be 10-15k only!

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some have even worse numbers...

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[meme]

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What is the reason behind this?

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Actually YouTube is different from other 
short video platforms

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such as TikTok, Instagram and even twitter 
too!

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the aforementioned ones are feed-based video 
platforms

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which means you will randomly scroll through 
the content

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that's it!

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but youtube is a Library based video platform

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even after 10 years you can easily discover 
this video

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but in reels like platforms

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you can’t find the video you liked again...

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[meme]

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because it's very difficult for the users 
to search

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and even hard for creators to find the specific 
content

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because it's feed based application

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[meme]

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simply speaking YouTube is like a Library

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in which you can easily discover the books 
by number and can return the book in shelf

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and it's good for the library which denotes 
the content creators

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and it will be informative and provide entertainment 
for the users

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but TikTok, Reels and youtube shorts are 
like the

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advertisement notice for newspapers where 
you can read headlines

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you can read that but you can’t make use 
of that and

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same goes for the shopkeeper,

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the same goes for YouTube shorts...

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that's the feed based application!

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Actually it may look like youtube and youtuber 
are symbol of wealth,

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but YouTube never earned that much before 
2016

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for that, our Uncle Neil was charge

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as CPO of YouTube in 2015

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after becoming the CPO he made 3 key decisions

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and does those made the revenue grow?, yes 
indeed!

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growth was exponential, for reference in 
2015 it was 5.5 billion USD

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but in 2022 it was almost 30 billion USD!

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it was increased by 4 times and how our Uncle 
Neil did this?

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more importantly we need to see how those 
decisions affected YouTube

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Youtube earns revenue from advertisements 
only,

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because of that they made it as advertiser 
friendly

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Youtube is the patform for creators as based 
on their contents only

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youtube will pull advertisements and

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they will make revenue as well as the youtubers

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so those content will be based on the youtuber,

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I'll post what content I want to post

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but there are many restrictions to that,

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because advertisers will not approve that 
for their ads

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so they changed a lot of guidelines

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and you may saw one change in the starting 
of the year

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which states that the video should not contain

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any profanity in the starting 7 seconds

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the video should not contain any violence 
which is a welcoming move, but

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even the violence in the games is also not 
tolerated in this rule

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these severe rules were implemented

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that was a debatable thing among creators 
like us

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in online and also among western based creators, 
so

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that was withdrawn after severe global backlash

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so they made many restrictions including 
removing the dislike button!

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the reason for that is, some corporate companies 
will make Ads

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and even I'll also publish one rubbish Ad 
or

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make any false advertisement. then what you'll 
do?

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we'll show our opposition to poor or bad 
videos via dislike button

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am I right?, that thing was bugging big corporate 
companies

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even youtube also suffered from that

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As the most disliked video on YouTube was 
made by YouTube themselves !

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there was a thing called YouTube rewind,

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and as per trend, we're supposed to get one 
around the corner...

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[meme]

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but it won't! because PewDiePie was not included 
in YouTube Rewind

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so people disliked the video, that grew a 
lot and

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it made that video no 1 among the disliked 
videos

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so they get rid of that option,

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because of that people

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can't distinguish fake/false video from the 
genuine ones

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in those days we'll simply avoid any tutorial 
videos with more dislike

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then we'll proceed with other videos,

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but absence of dislike made tough to watch 
tutorials

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because we'll realise it won’t work only 
after finishing the video

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there maybe some comments indicating that,

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but those creator can simply delete those 
too !

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for example I'm making a video with false 
claims and it has no dislike option

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and if one commented it as fake then I can 
delete it

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Moreover we can blacklist the word "fake" 
in spammer !

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so then people won’t realise it's fake

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YouTube was mainly famous for 'Howto' videos 
in the initial time

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like how to close/open door videos

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This 'Howto' trend is currently vanished

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because there are no dislikes and

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I'll talk later about how search option also 
impacts this

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so they fetched many Ads for their platform 
after making it as advertising-friendly

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so it's reducing the viewing experience for 
viewers

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as there are 3-4 Ads are displayed in a single 
video

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it may be good for me as a creator for revenue

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but even though I'm publishing videos

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I'll get annoyed with those many Ads as a 
viewer

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and it disturbs me

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another worst thing is the Ads that are displayed 
when you use search!

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if you search A2D then you'll see Ads above 
of us.

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it will be not one or two, it will be 3-4 
Ads

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the thing is they put many Ads in the name 
of advertise friendly platform

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but the issue is they're clueless about where 
to place them,

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so they put those in search feed

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okay! we'll leave that, but

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now we're also getting irrelevant content

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in the name of 'people also watched' or 'for 
you'

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this restricts us from easily searching desired 
content,

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now as I previously mentioned the concept 
of library is diminished here

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and it acts and evolves as feed based app 
while searching

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so it's very tough to see and fetch our previous 
videos

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hey youtube! then there is not much difference 
between you and Instagram

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then the big move made by YouTube was blocking 
the use of Ad blockers

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they gave master stroke by blocking the Ad 
blockers

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for you to buy YouTube premium they're making 
this move!

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because you'll get annoyed by seeing this 
ad

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and may want to go for premium

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but the issue is you may think that you have 
Ad blocker

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installed on your PC so you don't need the 
premium subscription

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so if you can’t use Ad blockers on pc

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then chances of you buying the premium is 
high

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for that they blocked the ad blockers, the 
problem that arose here was

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people are installing the best ad blocker 
by comparing it with others

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some even paid for premium ad blockers to 
block the YouTube ads...

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if you're signed in the YouTube then no issues 
but if you're not signed in

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and opened YouTube without accepting their 
policies

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then it's Illegal for them to run a script 
to find info about your Adblocker

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it's the popular opinion among people

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-that the scripts that they're running to 
figure out of you using the AdBlocker,

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-it's not something you have consented to

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so totally once YouTube was the 'Free video 
platform Library' for the creators

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but due to their bold decisions it has been 
changed to a feed based platform

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similar to Instagram and TikTok

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as they're even exploiting search options 
for their Ads

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why I'm searching? I need to find my requirements, 
but it shows Ad!

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it's okay, but what's 'For you'?

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I don’t need that!

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I just need the relevent content for my search 
term

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it unnecessarily shows previously watched

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and I simply use history option for that, 
not search

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now it's slowly turning in favour of corporate 
companies,

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obviously removing dislike is part of that

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in 2016-17 among the top 100 YouTube channels

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80-90 channels will be from individual creators

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now it's changed vice versa, now check the 
top channels

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most subscribed youtube channels of 2020, 
Cocomelon!

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[meme]

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... No 1 is T-series which is corporate and 
the second one is MrBeast

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it acts as a company but still it’s based 
on an individual,

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Cocomelon is corporate!

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Sony entertainment television! That too a 
corporate

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Kids diana show! what is that?

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so it has kids-related shows and corporate, 
soldiers

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My man PewDiePie is there and if he was included 
these things may never happened

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[meme]

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He is like 'Johnny' the legend In my opinion,

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they may avoided the hate and dislike if 
they included him

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it's an unpopular opinion! if PewDiePie was 
like in his prime

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dislike button may have returned

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[meme]

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but no one talked pro dislike, including 
myself!

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2-4 channels looks like individual ones,

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but the remaining are corporates

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so finally we need to discuss about an important 
matter

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which is YouTube shorts

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if you ask shorts are good for YouTube?

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I can say it's bad for both YouTube and as 
well as creators

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because as I said from the beginning

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initially YouTube shorts opened the gates 
for many Tamil creators too

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which may triggered the jealousy of long 
video creators...

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[meme]

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but their situation is so much worse and 
I'm not demeaning them!

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the fact is hard to accept, it's not like 
old days

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and it looks like part of YouTube's plan 
to use creators based on their needs

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and they'll make them disposable after exploiting 
them, previously

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MKBHD and Linus tech tips and others are 
in youtube for so long

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but currently it's not like that, specifically 
for shorts

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the trend may last for an year and they will 
be lost in the algorithm

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they even can't earn that much as shorts 
yield a very small profit margin

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you can earn by doing promotion and paid 
sponsorship

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but that too was spoiled by YouTube by prohibiting 
the usage of links in shorts

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another reason for this is they introduced 
a thing called 'BrandConnect'

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you may seen Hotel reviews by food vloggers 
and it maybe sponsored content

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but our humble request is to indicate the 
'includes paid promotion' label

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that's a separate opinion, but

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the hotel owner and the creator can make 
a deal to promote their earnings

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so they can earn some via that route only

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YouTube wants to make sure that their earning 
is made via them only,

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so they introduced 'BrandConnect'

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that means they will get a commission in 
that sponsor money too

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you may think there are Join and super chat 
options are there,

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but YouTube takes 30% cut in that too from 
the creator

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and they will say to promote these things 
in meetings

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Because they will get their 30% cut from 
that

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I'm not against YouTube shorts, because

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It’s not a big benefit to the creator because 
of the short-lived limelight focus

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and they will replace them with others based 
on algorithms as of my knowledge

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then they will move to focus on others

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and they can’t earn that much and can’t do 
sponsorships

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as links won’t work and no one will offer 
sponsorship for that too

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as there is no link and people will swipe 
and go without visiting those page

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00:11:46,100 --> 00:11:50,900
because of this, shorts creators can do that 
for a hobby

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and YouTube also not getting much revenue 
from shorts

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it's just to compete with TikTok's operational 
methods

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[meme]

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even Instagram is also not getting that much 
profit but

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it's speculated that they waste lot of server 
space in that

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so they planned to pay the creators and soon 
dropped that plan

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YouTube also gives revenue for shorts but 
it's as low as

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0.01 USD and it's good for nothing, even 
can’t pay electric bills

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So YouTube is not like it was. once used 
to be and

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it won't be like that in the future too! 
it's getting more money-minded

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and trying to increase their revenue based 
on their motto

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because they have a solid competition in 
the form of TikTok

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in last year TikTok generated 9.4 billion 
USD revenue

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and they also claimed they earned 6 billion 
USD in profit,

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we're not sure how true it was

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but this claim put YouTube into shame

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they may think like

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"such a new short video platform claiming 
6 billion USD as profit in a single quarter?"

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00:13:00,100 --> 00:13:04,100
and they thought they had not achieved that 
much in many years

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so they compared themselves to TikTok and 
mimicking them

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that's the major reason for shorts being 
existing,

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I'm not sure about their revenue strategy 
but they're still pushing

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Because they want to hold the user share

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okay soldiers! this is the video

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as a content creator,

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instead of feed based video platform

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I want YouTube to be the Library based video 
platform

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00:13:23,700 --> 00:13:26,300
it should not work for corporate and must 
focus on creators

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Apart from premium services it should be 
freely accessible for people

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because creators are also people, as we are 
from public

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so for them, it should exist and if it exited 
that path it will turn into a big TV channel

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think about it, television channels will 
telecast whatever Ads they want

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you can’t question them by using comments 
or dislike

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they may push unwanted Ads and we may follow 
that

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so innocent people will buy those fake products 
and get bamboozled, like 'Dummy circle'

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another highlight I missed mentioning is,

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Youtube is giving strike to our videos

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but they're promoting unwanted and fishy 
Ads

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one scam Ad promoting people can earn money 
by watching YouTube

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and it was going for more than a week

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I can see that frequently in my feed and 
if I click that it shows to pay 30 USD

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to get the link to download their app for 
earning

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-I would receive one dollar for views on 
a single video!

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-now think? how many videos can you watch 
in 10 minutes

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Hey YouTube is this fair? you're not bashing 
them!

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you only attacking us

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I guess you'll take action for this video 
itself,

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maybe you’ll give yellow dollar which means 
demonetised

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or you'll give community guidelines violation 
strike

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instead of punishing us, punish those who 
cheating the people

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Okay soldiers, This is the video

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I think I talked for a long time

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[meme]

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this video is my rant! and as a creator, 
this is my feeling

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because I'm using Youtube for so long like 
since the dawn of PewDiePie

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my view about YouTube was different from 
what it is currently

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that makes me to worry, so this is a rant 
and

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if you relate to this do comment your views

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and you may also put your criticisms so I 
can understand your mindset

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If I'm wrong do correct me and don’t bully 
in comments

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okay soldiers! will see you in next video

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if you're not following me on Insta do follow

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Everything is here and you're just seeing 
and not following...

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so do follow those handles, then

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will see you guys in another video, Bye!

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