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Assalam o alaikum, today in fiverr Seo section, 
we'll see competitive analysis

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how we can analyze our competitor

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how we should create a gig

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What should be our gig images,title description 
and pricing

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now why competitive analysis is important

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Whenever a new person joins fiverr, suppose 
he's going to sell any service on fiverr

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but he don't know, how much demanding his 
skill is in the market

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what will be the best pricing

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How to write a good description

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how to make a good gig image

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you'll only know this, when you'll analyze 
your competitor's gigs

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only then you'll know, for how much price 
your service can be sold

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what wil be the best description

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what will be the best title, and best image

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Now why I am telling this?

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because people thinks that these things are 
so simple

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these are not so important

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They leave these small things and then regret, 
where we've done a mistake?

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They've struggled alot and achieved so much

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and still they don't know where've they done 
a mistake

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and they've done a mistake in their base 
level

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which they keep on facing till the end

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just like a building,if its base is not strong, 
not matter how many floors it has, it can 
collaps any time

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so you need to work on your base, the more 
strong your gig will be,

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more chances are to get more orders

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so in competitor analysis, I'll search any 
gig from here, suppose wordpress

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it is possible that your service can be sold 
at 100$ for instance

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and you sell it for 5$ only, because you 
thought that only 5$ product can be sold 
at fiverr

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or you think that in the beginning I can 
get orders only if the price is low

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may be this is in your mind, but this is 
not case

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so suppose I wrote wordpress here,

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we'll see keyword research in the next section

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for now we'll see competitor analysis

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now what you've to observe?

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So open some gigs from here, and open their 
profiles as well

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open both, gigs and profiles

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so what is the benefit?

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Suppose, like he's selling this service, 
customize fix and update wordpress website

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So if you're selling the same service, when 
you read his description

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you'll get a better understanding, what he'll 
do and what he'll fix

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So you can enlist these things in you gig 
too

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Suppose you're giving wordpress services 
but you don't know what will be the issues

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if you're fixing wordpress issues

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Suppose you're also creating a gig for wordpress 
issues

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but you don't have any ideo, what will be 
issues already faced by the people

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may be you'd have some basic things that 
you can mention but

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when you open their gigs and read their description, 
you'll get more ideas

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and then if you add them in your gig too, 
then chances of getting more conversions 
will increase

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Now there is buyer who has indexing issues

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or he has speed issues or any other issues

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and suppose you didn't mentioned indexing 
issue, but mentioned speed issue

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but you know how to fix indexing issue

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Suppose if buyer read the description, and 
if he doesn't find his issue in your gig 
description

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so why he'll hire you?

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So that's why when you do a competitive analysis, 
you get different ideas

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about that service, that yes, I can add these 
points in my description

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and when you analyze 8,10 upto 15 gigs, you 
get more idea

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and your skill set, in which you're 100% 
sure, that I can give best service

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then you create a list of all those points, 
and then add them into your description

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and when you open other's profile, you came 
to know how much different gigs they have 
made.

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suppose if you're giving wordpress services

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then what other wordpress services are being 
sold on fiverr

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which have reviews, orders and people are 
hiring

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moreover, you can see their gig images,you 
can see how much appealing it is

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Images has great impact and has an important 
role

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Many people face this problem, that they 
have alot of impressions,

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they are not gaining any clicks, and when 
there are no clicks then there'll be no orders

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So the major issue in this scenario is their 
image and title

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If your image is not that much appealing, 
buyer don't understand what are you trying 
to tell

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they are not getting the main point of your 
service

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then they'll not click on your gig

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and when there are no clicks, then how there'll 
be orders?

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I'll talk in detail about gig impressions 
clicks and views

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Similarly, open other gigs too, and check 
their profile

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Like this man, if you open his profile,he 
has gigs of different categories

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This will give you an idea,

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that I should break down  my skill into these 
niche and categories

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and then I can make different gigs in each 
field

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don't enlist every thing in the single gig

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Rather make multiple gigs

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as a new seller you can make 7 gigs

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and i'll recommend that you should make all 
7 gigs

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or atleast create 4 to 5 gigs in your category

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this will increase the chances of getting 
orders

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Where one of your gig is ranking or not,

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so when you have 4 to 5 gigs, then chances 
are higher that you mutiple gigs will be 
ranked

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and you'll start getting orders

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you can get ideas from their title, how they 
write a catchy title

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how their discription is catchy

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If you face any difficulty in writing a description, 
you can take ideo from here

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don't try to copy gig title, description 
or tags, you'll get strike

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and your account will be banned

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so don't ever do this mistake

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You can take ideas, how they've mentioned 
points in bullets

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You can write description like this

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you can mention these same points as it is

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change it little bit, by changing the numbering, 
changing the text little bit

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you can use it if you change the wording

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but if you copy and past as it is, then you'll 
get a strike

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and your account will be banned too

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In competitor analysis,the basic package 
of this gig is starting from 120$

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This may be possible that you might start 
it from 10$ or 50$

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competitor analysis let you know, that you 
can sell your gig at initially high price

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But you have it in your mind that you can 
only sell it for 5$ to 10$

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and you're doing the same

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you worked hard to learn a skill, and now 
selling it in 5$

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this will be a loss for you, because you 
work hard for so long

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and then you'd not get enough earning

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So this was compatitive analysis, I hope 
you understand all points

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and you guys before making a gig,keep in 
mind images points, title and description 
points

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and especially pricing, i'll share a tool 
with you as well

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that'll let you know, what is the average 
price on a keyword

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and how are you utilizing it

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i'll share a tool with you in this course

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but atleast,do manully analyze different 
gigs and profiles

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create a list, that you can make these different 
gigs in your skill and in your service

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make your mind, what will be the images,what 
will you write in the description

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make a basic guide of a gig first

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and now our next part is keyword research

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and in next video we'll see how to do a keyword 
research before making a gig