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The ability to qualify and articulate the 
outputs and outcomes is integral

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To building a persuasive and successful case 
for support

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They are integral to financial planning and 
fundraising

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And why is that? Well because if we think 
about the decision makers within our organisation

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And now think about what information they 
are using to base their decisions on

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If we don't communicate the value of our 
outputs and outcomes within the business 
case

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Then any project or service we plan to undertake 
becomes purely a cost centre and will be 
judged as such

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And that won't be a true reflection of the 
value of the project or service that we are 
undertaking

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So how do we ensure that our project is judged 
as it should be?

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We quantify and qaulify the outputs and outcomes 
of the work that we do

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And we communicate in the same language as 
the language used by those making the decions

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About which projects or services go ahead 
and which don't

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We use the language of finance

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We know that organisational decisions are 
made either wholly or partially against a 
financial criteria

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If we ignore that and stick our heads in 
the sand regarding the cost of our service 
or project

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The financial value of the outcomes and outputs, 
then we are effectively excluding ourselves

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From the decision making process, we're putting 
it in somebody else's hands

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And we're not able to positively influence 
it

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If you agree so far then the next bit is 
going to blow your mind

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Imagine how much more persuasive a case for 
support would be which not only quantifies 
the outputs and outcomes

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But, matches those quantified outputs and 
outcomes to the objectives of the overall 
organisation

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When thinking about financial strategy one 
of the key factors is to align

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Your objectives, or the objectives of the 
archive with the objectives of the overall 
organisation

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This is no different when we're building 
a business case for our service or project

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The outputs and the outcomes should align 
to the objectives of the overall organisation 
and why is that?

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Because as soon as we do that we make it 
much more relevant to the overall organisation

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And therefore we're much more likely to ensure 
that we get endorsement and funding for your 
project