The ability to qualify and articulate the outputs and outcomes is integral

To building a persuasive and successful case for support

They are integral to financial planning and fundraising

And why is that? Well because if we think about the decision makers within our organisation

And now think about what information they are using to base their decisions on

If we don't communicate the value of our outputs and outcomes within the business case

Then any project or service we plan to undertake becomes purely a cost centre and will be judged as such

And that won't be a true reflection of the value of the project or service that we are undertaking

So how do we ensure that our project is judged as it should be?

We quantify and qaulify the outputs and outcomes of the work that we do

And we communicate in the same language as the language used by those making the decions

About which projects or services go ahead and which don't

We use the language of finance

We know that organisational decisions are made either wholly or partially against a financial criteria

If we ignore that and stick our heads in the sand regarding the cost of our service or project

The financial value of the outcomes and outputs, then we are effectively excluding ourselves

From the decision making process, we're putting it in somebody else's hands

And we're not able to positively influence it

If you agree so far then the next bit is going to blow your mind

Imagine how much more persuasive a case for support would be which not only quantifies the outputs and outcomes

But, matches those quantified outputs and outcomes to the objectives of the overall organisation

When thinking about financial strategy one of the key factors is to align

Your objectives, or the objectives of the archive with the objectives of the overall organisation

This is no different when we're building a business case for our service or project

The outputs and the outcomes should align to the objectives of the overall organisation and why is that?

Because as soon as we do that we make it much more relevant to the overall organisation

And therefore we're much more likely to ensure that we get endorsement and funding for your project