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Stephen Covey once said, “Most people do 
not listen with the intent to understand; 
they listen with the intent to reply.”

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He knew that listening to others involves 
much more than being quiet while they talk.

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We have to stop focusing on what we want 
to say next and begin connecting with the 
person to whom we're listening.

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Hello, I’m Mac Hammond, and this is the Winner’s 
Minute.

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Communication remains essentially ineffective 
until we are able to connect with the other 
person’s heart—

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and we can’t connect unless we listen. Listening 
provides the opportunity to find common ground. 
When we find common ground,

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we can identify with people and respond meaningfully—and 
that’s when effective communication can truly 
take place.