1 00:00:06,200 --> 00:00:19,000 First of all, let me introduce myself. Why am introducing myself is because last month november, 2 00:00:19,100 --> 00:00:27,390 we discussed a new Google Bert Algorithm, where I haven’t mentioned my name. My name is Gilbert. 3 00:00:27,390 --> 00:00:45,860 Google Rankbrain algorithm This update is launched by google in 2015 4 00:00:45,860 --> 00:01:07,990 So, Why I am teaching about this Update is today is because as I noticed while discussing about Google Bert Algorithm in Live classes, ONline classes Youtube, as many of them have not aware of Difference between RankBrain and Google Bert Algorithm. 5 00:01:07,100 --> 00:01:15,060 Further, Most of them have asked me doubts about this. That’s the reason for making a video on What is RankBrain Algorithm. 6 00:01:15,060 --> 00:01:27,720 by a short period of time because I can’t speak for a long time. In the meanwhile, I try to cover More information as possible, in case If you have any doubts, comment me below, I will discuss it further on the upcoming video. 7 00:01:27,720 --> 00:01:35,470 So, In today’s RankBrain Algorithm video, Let us first Know what is the purpose of Google for implementing Rankbrain Algorithm. 8 00:01:35,470 --> 00:01:46,330 When it comes to the algorithm, Google will implement these kinds of algorithms when we face some issues. Likewise, this Rankbrain Algorithm is also implemented. 9 00:01:46,330 --> 00:01:53,220 So, when and why this algorithm implemented? 10 00:01:53,220 --> 00:02:03,480 Before 2015, There are only common keyword searches happens between people and it doesn’t feel difficult for Google to fetch the information for the viewer for their queries. 11 00:02:03,480 --> 00:02:17,940 But after 2015, 15% of user’s keyword searches became different. So, for that different keyword research, google doesn’t know how to provide related information. 12 00:02:17,940 --> 00:02:36,990 At this juncture, google enginesed team wrote a Rankbrain Algorithm coding which is an Artificial Intelligence(AI) or Machine learning update. 13 00:02:36,990 --> 00:02:54,510 To make you more clear, sometimes you would see faq answers to appear for your search queries as results, all this is due to RankBrain Algorithm 14 00:02:54,100 --> 00:03:02,270 So, In this video, we are going to see about what kind of research they’ve made. 15 00:03:02,270 --> 00:03:22,450 When we talk about keywords before Rankbrain algorithm. For example: If a user is searching as “Seo tools” , “best seo tools”. 16 00:03:22,500 --> 00:04:06,500 ”. Before Rank brain algorithm (before 2015), Google provides resulting page or information to the user related to the word “best SEO” or “SEO tools” wherever the word exists on a page. 17 00:04:06,600 --> 00:04:16,500 But when the users starts to search as unique keywords(after 2015), google doesn’t know how to provide exact information to such queries and by the way they established rankbrain algorithm. 18 00:04:16,600 --> 00:04:32,740 Hence, after rankbrain brain algorithm, Google started to look the users keywords as concepts 19 00:04:32,100 --> 00:04:56,000 When we talk about concepts, is the composition of a story(i.e after rankbrain algorithm, the google understand user intention and provides them the valid information). 20 00:04:56,100 --> 00:05:12,000 This is what is called as understanding the user concepts and results for concepts. 21 00:05:12,100 --> 00:05:36,330 For more clear example, before Rank brain algorithm, if one user search as “ Best SEO tool in 2018”, other user as “ Best SEO tools in 2014” and the last one as “ Top seo Tools in 2018. 22 00:05:36,330 --> 00:06:02,330 So for a user searched as “ Best SEO tools in 2014”, For this Google provides information to the user related to the word “best” or “SEO tools” or “Best seo tools in 2014” likewise google provides information to the user wherever it sees a word exists on a google’s SERP resulting page. 23 00:06:02,200 --> 00:06:19,300 If the other user searched as “Top SEO tools in 2014”. For this Google provides information or resulting page to the user that is related to the word “Top” or “Top SEO tools”. 24 00:06:19,400 --> 00:06:31,230 This is how before Rankbrain algorithm, Google differentiates the keywords “best SEO tools” and “top SEO tools” and provides us with the information that is related to the word. 25 00:06:31,600 --> 00:07:13,800 So after Rankbrain algorithm, google starts to verify the intention of the users keywords “best SEO tools and Top SEO tools, where it concluded that both the users intention is seemed to be the same.This is how google then announced the keywords as concepts. 26 00:07:13,900 --> 00:07:20,640 This is how google then announced the keywords as concepts. 27 00:07:20,640 --> 00:07:27,220 Thus, when they take the keywords as concepts, the users concept search varies in different perception like “best” or “top” but almost their intention is the same. 28 00:07:27,220 --> 00:07:40,860 Hence after rank brain algorithm , the result is for the search became the same. 29 00:07:40,860 --> 00:07:49,960 This is what is called as better understanding of the search queries of the users. 30 00:07:49,960 --> 00:08:29,480 And then, they thought whether every result that provided will satisfy the user, (satisfaction), by the given SERP 10 results. 31 00:08:29,300 --> 00:08:51,300 In the 10 results, user can open and see every 10, but in only one page they can spend their time for a long to fetch information. Depending on time spent on a page, google increase ranking for that page. 32 00:08:51,400 --> 00:08:55,990 This is how Upranking for a page is done (No or Yes). 33 00:08:55,990 --> 00:09:28,130 For example: If a user spends only 1 or 2 minutes in a first result page, and then he comes out called pogo sticking and it is a downvote for the page 34 00:09:28,130 --> 00:09:38,480 Then normally he chooses 2nd result page to fetch information, where he doesn’t get satisfied and again pogo sticking the page. 35 00:09:38,480 --> 00:10:15,940 Likewise, the user chooses 3rd, 4th page and finally he chooses 5th page and stays there and read the content for a long time. This is how google identifies the user got satisfied by the particular page for his query and by the way google increase ranking for the page. 36 00:10:15,940 --> 00:10:26,280 Keyword is classified into 3 factors: Information, Navigational and transformational. This is how our content should also be written. 37 00:10:26,280 --> 00:10:46,060 Based on these three factors, if the user performance is on your page, then google will increase ranking for your page too. 38 00:10:46,060 --> 00:10:57,990 This is how google identifies the user intention and their satisfaction and provides information to the user. 39 00:10:57,990 --> 00:11:08,260 Later, after 2015 Rankbrain Algorithm update, there is more changes in SEO ranks. 40 00:11:08,260 --> 00:11:22,690 But in my opinion Rank brain algorithm is really good as it understands the customers intention and then it provides information that satisfies them. 41 00:11:22,690 --> 00:11:31,480 So to understand the different customer intention, every business people and webmaster must understand the human psychology and then only they can provide the appropriate results that satisfies them. 42 00:11:31,480 --> 00:11:38,660 Thus Rankbrain algorithm only made every business owners and webmasters to work hard. 43 00:11:38,660 --> 00:11:47,290 So, you may have a doubt that how to optimize our website for this Rankbrain algorithm. 44 00:11:47,290 --> 00:12:06,870 As we discussed before, Keywords only plays a major role before and after 2015 and the way they optimize the keyword became very different after 2015. 45 00:12:06,870 --> 00:12:16,120 Thus we also need to optimize the users intention based queries or concepts or keywords. 46 00:12:16,120 --> 00:12:24,090 So when it comes to how to optimize it, you already knew about short tail and long tail keywords optimization 47 00:12:24,090 --> 00:12:34,010 As we all give more importance to Long tail keyword because it soon gives us results 48 00:12:34,010 --> 00:12:38,180 But here long tail keywords doesn’t work out, here only medium tail keywords works out. 49 00:12:38,180 --> 00:13:24,010 So coming to medium tail keywords, as we discussed before, let's take “ SEO software” or “ SEO Tools”. In this medium tail keywords, many words gets connected like SEO software for real estate websites, seo software in 2019, SEO tools in 2019 SEO tools for educational websites. 50 00:13:24,300 --> 00:13:35,300 This is how people will connect different keyword and then they make a search.As this type of medium tail keyword has more search volume as well as it more potential to cover large areas. 51 00:13:35,400 --> 00:13:41,360 This is what Rankbrain algorithm looks that how much you have optimized the medium tail keywords in your content in your website. 52 00:13:41,360 --> 00:13:54,380 If you’ve optimized it well. Then there are chances, your website ranking can increase. 53 00:13:54,380 --> 00:14:15,840 In other way, for the sake of keyword optimization, if you do keyword stuffing, then google doesn’t rank your page. For this you can go as emotional based. So how you can go inside is CTR (Click through Rate). 54 00:14:15,840 --> 00:14:28,290 So to increase your CTR, you have to attract your customers through some specific things. 55 00:14:28,290 --> 00:14:38,710 The way you can attract your customers is through SERP, where your customer first comes and looks at your page through their search queries from the appearing 10 results. 56 00:14:38,710 --> 00:14:49,370 Thus, from the appearing 10 results, how you can make your user to click your page is only through CTR, if there is only CTR (i.e something that needs to attract your visitors/users to click) 57 00:14:49,370 --> 00:15:10,360 So, to increase CTR, what you can do is, instead of stuffing keywords. Rankbrain says that to attract your customers (i.e here you need to tempt your users through emotions) . 58 00:15:10,360 --> 00:15:55,630 So, for that what you can do is to write Meta title as “ Top 200 SEO signals to get your website to first position”. Thus using the number like 200, 24/7 customer support, #1, top rated. So if use these kind of number type titles, you can attract your customers and make them to click your page by increasing trust and attraction. 59 00:15:55,630 --> 00:16:22,460 Thus, if you showcase their intention in your meta title or meta description, they assume that they got answers to their questions and that tempts them to click your page. 60 00:16:22,460 --> 00:16:36,010 This is the way they increase the level of your CTR. Now you understood that by using the perfect meta title, description- you can increase your CTR. 61 00:16:36,010 --> 00:16:50,990 The Next one is bounce rate. This is the most important one, as this can either uplift or downlift your ranking. 62 00:16:50,990 --> 00:17:20,010 As bounce rate should decrease and should not increase. So for this, what you can do to decrease is, the researched keywords that you use in your website must fulfil your customer questions. 63 00:17:20,010 --> 00:17:45,560 So, if you fulfil your customer query, they will stay on your page and read for a longer time. Hence, the time spending increases, the bounce rate decreases. 64 00:17:45,560 --> 00:17:52,460 Incase, if the person visits your site and leaves within 1 or 2 minutes, then it is a signal that they have not gained the information they want and it makes the bounce rate to increase. 65 00:17:52,460 --> 00:18:09,990 So to make your level of bouncing rate low, you don’t want to write a content that is too small or low, better provide a medium word count content in your blogs or websites that is attractive as well as in an interactive manner. 66 00:18:09,990 --> 00:18:24,010 This makes your visitor to spend longer time to read your blog. By the way you can decrease your bounce rate and increase ranking for your page. 67 00:18:24,010 --> 00:18:45,010 Therefore these things- Medium tail keywords optimization, perfect CTR, Bounce rate. If all these are optimized well then google says that you have fulfilled your Rankbrain algorithm. 68 00:18:45,010 --> 00:18:55,560 So why am saying this because, as I said earlier, Bert algorithm and Rankbrain algo has some differences. 69 00:18:55,560 --> 00:19:03,990 Seeing this, In Bert , we discussed about NLP, But in Rankbrain we have not discussed about NLP. 70 00:19:03,990 --> 00:19:15,990 In bert, we discussed about Conjunction words/connecting words. To further details check out the earlier video. 71 00:19:15,990 --> 00:19:26,320 All these conjunction words are not considered in Rankbrain. Thus Rankbrain algorithm is only the deeper understanding of the keyword/concept/users search query. 72 00:19:26,320 --> 00:19:39,990 But the aim of Bert is to provide super specific content, human based content, Natural language processing content. 73 00:19:39,990 --> 00:19:49,230 Therefore, I have explained in detail about the difference between Rankbrain and Bert Algorithm. 74 00:19:49,230 --> 00:19:56,010 So, if you have any doubts, comment below… Will discuss about it in the next video. 75 00:19:56,010 --> 00:20:49,690 The other announcement in the year 2020 by google is that- Hereafter they are going to optimize our website through Rankbrain and Bert algorithm optimization. So if you write content according to RankBrain and Bert algorithm, you can increase ranking in the future. 76 00:20:49,690 --> 00:21:16,000 Thanking you all.