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9 Keyword Research

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You are in the read-only mode. Close
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00:04.7
Assalam o alaikum,today's video of fiverr Seo section is going to be so important
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00:08.8
because today we're going to see how to do a keyword research on fiverr
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00:10.4
before creating a gig
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00:15.0
in the start I told you that fiverr is working like a search engine nowadays
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00:19.7
So if you want to sell your service, so you have to try hard
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00:22.0
that your service should be visible to the buyer
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and it should be ranked on the first page
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00:25.5
So why is it important to rank your service?
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00:31.1
Even if your service is perfact,your pricing is perfact, you're delivering it on time
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00:36.1
and if your service is not even visible to the buyer, how will he buy your service?
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00:37.7
and how will you get orders?
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00:42.7
many people do the same mistake, they create an account, target any random keywords
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00:45.1
Did not pay attention,and selected a random title
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copied the title of the already ranked gig
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00:53.1
copied their description and images
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and they start thinking that if they copied a gig with so many orders, we'll get orders
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and our gig will be ranked too
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01:08.1
this is totally wrong concept, even you'll get strike
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01:10.6
and your fiverr account will be disabled
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01:16.1
this is totally wrong strategy,this is done by many beginners they get someone's gig and copy it
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and they think they'll get orders
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01:23.4
the technique that i am going to tell you, if you follow it correctly
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01:29.3
if you understand keyword research section,then 50 to 70% of your work will be done
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01:35.8
and the rest 30 to 40% work is your gig images,keyword implimentation, description and title
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01:38.3
we'll see that in gig creation section
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If you see on the screen
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01:44.9
then suppose, our service is video editing
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01:49.2
so now I type here, video editing
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and I've clicked on the search tab
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01:58.9
and here fiverr is showing me that video editing is a keyword and its has more than 20 thousand gigs
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now if a new person target this keyword
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this keyword already has 25 thousand gigs
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means it has high competition
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the gigs that are already been ranked, these are top rated
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top rated, level two
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almost 300 reviews
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level 2, level 2
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02:19.4
so if you're a new seller
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02:25.6
if you target the same keyword,even if you copy their image, their title and description whatever you do
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you'll not rank on this keyword
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02:31.6
because in the end, fiverr will run its business
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02:36.5
so the gigs that are generating business, and getting orders, fiverr will never
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02:41.1
ever de-rank them, and never rank a fresh account
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on a keyword, which is already getting so many orders
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02:50.5
we need to find a keyword, that is being searched by the buyer, even sales are less
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02:53.1
but atleast, it has searches,and buyer is searching it
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adn then it'd have low competition,this will increase your chance of getting orders
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02:58.8
even you'll get less sales
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03:00.5
but you'll get orders
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organic sales, and get ranked soon
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03:10.7
if you target the low competitive keyword initially,i'll tell you how you'll rank on high competitve keywords too
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we'll see this in gig creation process
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03:19.6
that how we can target a keyword, that will help us to rank our gig on other keywords too
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so in the start we need to focus on a keyword
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03:26.3
for now, i'll copy this keyword, and here I've an excel sheet
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03:29.2
make an excel sheet like this
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here one section is of keywords, second is of total number of gigs
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03:37.8
if i see here, total number of gigs are these
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03:42.3
let me copy these numbers from here, and past it over here
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and compition is high
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so now if we find a keyword that'll have less than 1000 gigs
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it will be the best
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but if we find round about 1000, to 1500 or even 2000 numbers of gigs
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03:59.9
that keyword will be so usefull for us
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04:06.5
So why I am using this keyword, I'll tell you this in gig creation video
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i'll tell you, why we've to add this keyword
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we're not only going to target this keyword
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04:14.1
and again I am back on fiverr search result section
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04:19.9
and as soon as clicked here andd pressed space bar, below fiverr is giving us some recommendations
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that you can try these keywords too
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04:26.9
the keywords that fiverr is suggesting, are those which are searched by the buyers
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04:29.8
if you visit Google, let me show you
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04:37.6
if you search something on Google then it is also recommending you some thing below
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04:39.7
the keywords that are being searched
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04:45.1
same way, fiverr also gives you some recommendations, that buyer search
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Now what we have to do, we have seen video editing, it has high competition, we can not use it
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here, video editing for Youtube is being recommended
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ok lets check this
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we searched it, and see here we have 33 thousand gigs on this keyword
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many people say that target the long tail keyword, but still this is a long tail keyword
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but still it has high competition even from the previous one
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and if you target a keyword randomly
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even then you'll face problems
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because like this, you'll never target a right keyword
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05:26.6
So we saw that this keyword has a high competition
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05:31.7
so for now we neglect it, and let see, what other keywords fiverr is recommending
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05:39.1
you'll see different keywords here, now let select Youtub video editor
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and see this,here we have only 558 gigs
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and if you see gigs ranking, this is level 1, level 1 and here a new seller
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here on number one position, he's a new seller
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05:56.3
and if we scroll down, all of these are new gigs
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and if you they don't have any reviews, they are still ranking
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means this keyword has a potential if a new person
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06:12.2
or a fresher target this keyword,even he can rank his gig
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06:17.1
and you can see the potential of this keyword, that already people are getting orders, so first of all
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06:21.3
we need to see that keyword should be demanding, so this keyword is demanding
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06:25.9
secondly, compitetion should be low on that keyword, and this keyword has a low keyword as well
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06:29.6
and the third thing is if a new person targets this keyword
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06:32.7
then their are high posibilites of getting ranked,
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06:37.6
So here we saw , that even new gigs are being ranked
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06:42.0
so it means this is a perfact keyword that even a newbie can target
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06:45.4
if he's giving services about Youtube video editing or video editing
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06:50.3
if a youtuber or a company try to edit video from you,it has nothing to do with you, your service is video editing
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06:55.2
same is the case, if you're a graphics designer,a web developer
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you're a SEO,you're a digital marketer or what else your service is
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if you target the right keyword through keyword research like this
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07:08.3
then your 50 to 70% work is completed here
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07:13.2
now we copy this keyword from here and paste it over here and then
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07:18.1
how much services does it has? only 558, its a golden keyword
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07:23.0
if someone is a video editor who's watching this course then target this keyword
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07:27.9
by the time you're watching this video, do check it whether
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this keyword still has low no of services, then you can target this
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07:37.0
and here competition is low, so i am highlighting it
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07:41.9
because I am thinking to further target this keyword because this is a golden keyword
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because our target was to target a keyword less than 1000 gigs
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07:51.8
lets again press space bar and see,what other recommendations fiverr is giving
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07:56.7
see here we have, youtube video editor for hire, youtube gaming video editing, editing for youtube vlog
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professional video editing for youtube
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search anything you want , Now if you target this keyword then
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here are so many gigs are already available
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now see here, this is a long tail keyword ' professional video editing for youtube '
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but people do mistakes like this, they saw a video somewhere
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and didn't understood it properly, and created a gig thinking that it is a long tail keyword
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anyone who search it, whether the keyword is demanding or not , or gig will be ranked
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08:28.4
if you target the keywords like this, your gig will not be ranked
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if you follow the strategy that I've told you in this excel sheet
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08:37.4
so like this out of thousands of video editors
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08:42.3
are there on fiverr but still you can get orders after getting ranked
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08:45.6
so guys this was today's video in which we deeply examined
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08:48.4
how to do a keyword research on fiverr
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08:53.0
So you too find the keywords and make a list of keywords like this
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08:59.5
and then highlight that keyword that you've found related to your service
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09:04.8
And in next session we'll see how can make a fiverr gig using this keyword
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09:06.9
and how to impliment