1 00:00:00,00 --> 00:00:04,400 (CHOOSE ELDOM'S SERVICES) More and more industrial goods are coming up for sale. 2 00:00:04,500 --> 00:00:08,800 There is a growing trend towards the mechanisation of household chores. 3 00:00:08,900 --> 00:00:16,000 The right atmosphere, the popularity of the shop is determined mainly by sales culture and professional service. 4 00:00:23,000 --> 00:00:24,900 [Man] Let’s go and see the small one. 5 00:00:25,100 --> 00:00:26,500 [Saleswoman] Good morning to you. [Man] Good morning. 6 00:00:26,600 --> 00:00:29,000 [Saleswoman] I saw that you were interested in a refrigerator. 7 00:00:29,100 --> 00:00:31,300 [Man] Yes, we just don't really know which one to choose. 8 00:00:31,400 --> 00:00:36,500 [Saleswoman] I'm not familiar with your premises, but I'll try to help. [Man] Thank you. 9 00:00:36,600 --> 00:00:43,000 [Saleswoman] I would suggest a 40-litre fridge, which is just right for two people and it takes up a small area of the flat, 10 00:00:43,100 --> 00:00:51,100 it's from Polar 40, in a furniture cover it can complement the interior of the flat, room. 11 00:00:51,200 --> 00:00:54,300 It can also be placed in the hallway, this little fridge. 12 00:00:54,400 --> 00:01:03,500 We have such fridges not only in high-gloss casing, but also in matt casing, depending on what kind of furniture you have. 13 00:01:03,600 --> 00:01:09,300 We may also offer a fridge in a white metal casing to be placed in the cooker. 14 00:01:11,700 --> 00:01:19,700 It is a compressor fridge, as I said, with a very nicely laid out interior, very functional. Please, look at the freezer. 15 00:01:20,400 --> 00:01:25,800 And you, sir, will be interested to know that the fridge is French-licensed. 16 00:01:25,900 --> 00:01:27,100 [Man] So what's the benefit? 17 00:01:27,200 --> 00:01:31,800 [Saleswoman] Well sir, with that comes low energy consumption, 0.8 kilowatts per day. 18 00:01:32,500 --> 00:01:37,200 The customer does not always enter the shop with the intention of making a purchase. 19 00:01:38,000 --> 00:01:40,600 [Salesman] Good morning, madam. [Woman] Good morning. 20 00:01:40,700 --> 00:01:43,100 [Salesman] I see you are interested in a sewing machine. 21 00:01:43,200 --> 00:01:45,900 [Woman] Yes, I am interested in a good sewing machine. 22 00:01:46,000 --> 00:01:51,200 [Seller] Aha, I have here quite a large selection of Łucznik sewing machines, these are high quality machines. 23 00:01:51,300 --> 00:01:59,100 As you have probably noticed, they come in a case, furniture casing, high gloss, from straight sewing machines, for example like this one, 24 00:01:59,200 --> 00:02:02,800 through multifunctional machines to automatic ones. 25 00:02:02,900 --> 00:02:08,500 This one, for example, is a straight sewing machine, probably the least complicated in terms of construction, 26 00:02:08,600 --> 00:02:11,600 besides, it is much cheaper. 27 00:02:11,700 --> 00:02:15,800 It is available both in a case and in a furniture case. 28 00:02:15,900 --> 00:02:17,800 I have a piece of material here. 29 00:02:19,400 --> 00:02:24,500 I am now adjusting the stitch regulator lever and sewing, there you go. 30 00:02:24,900 --> 00:02:32,000 On this machine you can not only [unintelligible] seams, but also holes, sew buttons. 31 00:02:34,000 --> 00:02:36,600 [Woman] I'm very sorry to have taken up so much of your time, 32 00:02:36,700 --> 00:02:39,600 but I'm not going to buy a machine today, I'm not prepared for that. 33 00:02:39,700 --> 00:02:43,500 [Salesman] But that's okay, as long as our very nice conversation today 34 00:02:43,600 --> 00:02:48,900 allows you to make the right decision on which of these machines you will be able to decide on, we will.... 35 00:02:49,300 --> 00:02:53,600 Even in such a situation, you should be as nice, polite. 36 00:02:53,700 --> 00:02:58,700 Remember that every customer who visits the shop may be a potential buyer. 37 00:02:58,800 --> 00:03:04,400 If the customers are satisfied with the friendly service, they may come back and make a good name for the shop among other people. 38 00:03:04,500 --> 00:03:08,600 The salesperson should give you professional advice and help you choose. 39 00:03:08,900 --> 00:03:11,300 [Saleswoman] May I help you with something? 40 00:03:11,400 --> 00:03:14,600 [Mężczyzna] Well I just wanted to buy something practical for my wife's name day. 41 00:03:14,700 --> 00:03:16,400 [Saleswoman] Please, we'll pick something right away. 42 00:03:16,500 --> 00:03:20,000 How about a coffee machine? It makes great coffee, tea. 43 00:03:20,100 --> 00:03:23,300 How about hair dryers? Domestic, imported. 44 00:03:23,400 --> 00:03:26,200 Maybe something more practical, please. 45 00:03:26,300 --> 00:03:33,800 Maybe this robot, it, for example, grinds coffee, sugar, whips foam, makes light dough. 46 00:03:34,100 --> 00:03:35,700 How about this one? 47 00:03:35,800 --> 00:03:39,300 Except that the more expensive one costs three thousand two hundred and sixty zloty, 48 00:03:39,400 --> 00:03:42,900 but you can buy it in instalments or for union cheques. 49 00:03:44,500 --> 00:03:46,500 [Man] Thank you ma'am, please pack it for me. 50 00:03:47,300 --> 00:03:50,600 Customers are different, just as people are different. 51 00:03:50,700 --> 00:03:55,500 Salespeople should always be polite, regardless of the customers. 52 00:03:55,600 --> 00:04:00,400 They should in a way subordinate themselves to the customer, his needs and wishes. 53 00:04:00,900 --> 00:04:07,400 The salesperson should contribute to creating the right atmosphere, helping the customer to make a purchase. 54 00:04:07,500 --> 00:04:14,500 In ELDOM shops, where we are generally dealing with a serious expense, often of the amount of several thousand zlotys, 55 00:04:14,600 --> 00:04:17,300 where the decision to buy was made much earlier, 56 00:04:17,400 --> 00:04:19,700 the customer is looking for confirmation of their choice. 57 00:04:19,800 --> 00:04:24,300 One should help them to do this without showing our impatience or dissatisfaction. 58 00:04:24,700 --> 00:04:30,300 The sales culture also reflects the sales person's personal culture. 59 00:04:30,400 --> 00:04:32,400 This cannot be forgotten. 60 00:04:32,500 --> 00:04:37,900 There can be no talk of the culture of a person who cannot behave culturally in every situation. 61 00:04:38,000 --> 00:04:45,900 To a large extent, the good name of the shop, and thus of the entire social trade, depends on the salespeople and their work. 62 00:04:46,200 --> 00:04:50,400 (ELDOM OFFERS) [Reporter] Excuse me, sir, good morning, two words about the purchases you just made? 63 00:04:50,500 --> 00:04:52,300 What attracted your attention? 64 00:04:52,400 --> 00:04:56,000 [Client] Briefly, the beauty and expertise of the shop assistant. 65 00:04:56,100 --> 00:04:57,900 [Reporter] Thank you very much. [Client] Thank you.