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Assalam o alikum welcome to your channel 
HBA services

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So in this video we are going to examine 
Youtube discovery ads

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In today's class of Youtube ad course, we 
are going to study Youtube discovery ads

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and let me tell you, this is so important

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and it is one of the frequently used feature 
by the Youtubers

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why is it so? will tell you further in this 
video

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we'll make a specific dedicated video on 
this ad

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i'll tell you how you can gain high reach, 
on your or your client's video

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and how to gain more views and subscribers

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so kindly watch this video carefully

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watch other videos too, but watch this with 
full concentration

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Now here we are ,

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here if i click on campaign and then new 
campaign

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let me tell you first, in which campaign 
goal are you gong to find Discovery Youtube 
ad

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you'll find it in product and brand concideration 
and in create a campaign without a goal

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First of all lets see an example first

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you have seen this before when you are scrolling 
on Youtube

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a sponsord video with ad written on the thumbnail

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or in suggested videos or on a desktop

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or even when you search you find some videos 
on the top

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its written on them that this is an ad or 
sponsored video

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Now this feature is frequently used by Youtubers

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because you can gain more views in limited 
budget

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You can increase your reach if this feature 
is used well

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here let me show you more example to get 
it more clearly

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here is a video which is being promoted, 
ad is written here

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and here it is a non-video formate ad or 
banner ad

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we'll talk about this later

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here's another example when you search, you 
see some videos promoted like these

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this is actually Youtube discovery ad or 
also called Youtube true video ad

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Now whenever you are making a Youtube discovery 
ad keep these things in mind

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firstly, your video's thumbnail should be 
attractive

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Your thumbnail is visible, so if it is not 
attractive, then you'll not gain more clicks

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no clicks means no views and apparently your 
reach decreases

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as on Youtube you know, click is only counted 
when someone opens your video

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so that's why your thumbnail should be attractive

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and the second tip is that the beginning 
of your ad video should be so attractive

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if the video you are promoting is not gaining 
good audience retantion

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if people open it and then close it after 
some time

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then your price will increase

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whatever your bidding rang is suppose you 
are being charged from 2 to 10 rp normally

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but if your ad is not performing well, and 
people are not finding it more engaging

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Then the price of this bid is higher and 
more cost is charged

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because Youtube or other platforms cares 
about their user's experience

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Youtube is promoting your video even if you 
are paying for this

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but if your video is not performing well 
then you are charged more

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so whenever you promote your video through 
discovery ad

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your ad must fall in the right category and 
right keywords must be targeted

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i'll make a detailed video on it

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in which I'll elaborate in detail how to 
set up a campaign, what are cpm and cpc

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how to setup a complete ad

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I'll teach you all of these in a complete 
detailed video

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we'd talk in detail, how to do a keyword 
research for a discovery ad

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and how to select a right category

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because this is so important

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If you sell this service on fiverr, that 
i'll promote your videos through Google ads 
and increase the reach

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this is one of the best option

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to gain more views in low budget

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but if you targeted a wrong keyword or selected 
a wrong category

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or thumbnail is not attractive, if so, then 
video is less appealing

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then this ad would probably cost you more

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we'll discuss this in detail, but till now 
I hope you understood

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we'll discuss this further in detail

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and mostly you are charged on per click

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that whenever someone clicks our ad, then 
the amount should deduct

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mostly people select cpc and then run this 
ad

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then it'd be beneficial for you

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if you want it to be cpm based,you want to 
do it for brand awareness and want to increase 
the reach

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and the only thing you want is to aware the 
people about the product

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then you can use skippable, non-skippable 
ads, or bumper ads we'll discuss this further

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but if you want to promote your video and 
want to increase the views

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or to engage more audience

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then discovery ad is the best approach for 
Youtube espacially

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else we'll see this in detail in further 
videos

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So this was today's video

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I hope you liked it

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Spread it out, stingy people

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now if you liked the video give it a thumbs 
up

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new to the channel then subscribe

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will meet you in the next video till then

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Allah hafiz