1 00:00:08,300 --> 00:00:25,900 Hi this is your Digital Gilbert speaking, I could not come on the recent days because of some work. But today I came up with some potential news for you guys. 2 00:00:26,000 --> 00:00:48,100 For the new year, I came up with happy news, So what’s the happy news? In 2020, what kind of optimization should you do to your websites? 3 00:00:48,200 --> 00:01:00,400 Because, we would have identified even after a many number of website optimization also, we could not increase the ranking of the website. 4 00:01:00,500 --> 00:01:01,800 Moreover, you also wonder what kind of optimization to be applied to make it ranking in the first page of google? 5 00:01:01,900 --> 00:01:16,700 Hence, a solution to all of this, I made a video on what google is actually expecting on SEO aspects i.e today we are going to discuss SEO trends for 2020. Let’s get into the topic 6 00:01:16,800 --> 00:01:38,600 So, here are 6 SEO trends in 2020, implementing these 6 points in your websites can actually feel the increase in ranking of your websites. 7 00:01:38,700 --> 00:02:01,700 So, if you have any doubts in the discussion points, feel free to comment in the comment box, and I will discuss it in detail in the next video. 8 00:02:01,800 --> 00:02:27,900 Long-Tail keyword searches produce high CTR than Generic Searches We mostly focus on short-tail keywords as it produces high search volume, but long-tail keywords has its own potential customers and the exact audience 9 00:02:28,000 --> 00:02:49,400 So give importance to Long-tail keywords, has it produces high CTR (i.e Click-through-rate). So to increase the no-of clicks, write long-tail keywords in an attractive manner. 10 00:02:49,500 --> 00:02:58,600 So, to discuss long-tail keywords in detail, I will put another video. Here, you just implement these long-tail keyword approaches in your Meta-title and Meta-description to increase your ranking and click through rate. 11 00:02:58,700 --> 00:03:03,300 FAQ schemas, Breadcrumbs (Schema Markup Continues to be important): 12 00:03:03,400 --> 00:03:08,600 Scheme Markup is now more virally discussed in the digital marketing field. 13 00:03:08,700 --> 00:03:19,600 So no way, if you want to improve your ranking of the website, optimize your site with every individual scheme including FAQ schema, Breadcrumbs schema etc 14 00:03:19,700 --> 00:03:25,500 If you implement this, you can increase the ranking of your website gradually. 15 00:03:25,600 --> 00:03:30,200 On-page content improvement continued to be the most effective SEO tactic 16 00:03:30,300 --> 00:03:44,000 So, every year update/ trend, on-page optimization always exists in the list. This is because search engines can only understand us if we optimize our site as per customer satisfaction. 17 00:03:44,100 --> 00:03:46,200 Hence on-page optimization is a must for a website as per search-engine to identify you. 18 00:03:46,300 --> 00:03:50,900 So for on-page optimization, you can optimize through Meta-title, Meta-description and heading tags, whatever it is. 19 00:03:51,000 --> 00:04:29,000 When talking about heading tags, we all do is keyword stuffing. So, instead of keyword stuffing, for on-page, optimize your website as per customer intention searches. 20 00:04:29,100 --> 00:04:33,200 Featured snippets remain big elements in SERP. 21 00:04:33,300 --> 00:04:47,800 Featured Snippet which is zero-search result. Optimizing the content to appear in search snippets for zero positions. 22 00:04:47,900 --> 00:05:10,800 For this featured snippets, you can collect the questions of your audience and write exact answers to it through blogs. This will make your blog as a Featured Snippet appearing as a zero-search result. 23 00:05:10,900 --> 00:05:16,900 Revamp the old blog posts with new content & images 24 00:05:17,000 --> 00:05:34,100 SO, to increase theranking of the website, don’t just leave your old blogs as it is. Revamp your old blog (i.e increase the quality of the blog) 25 00:05:34,200 --> 00:05:48,800 Hence to make it flexible and visible to your audience, you can write the content in a understanding mannerby adding infographics, promotional based content. 26 00:05:48,900 --> 00:05:57,600 This is the way, you can give quality content to your audience and increase organic traffic to your website as per googele algorithm. 27 00:05:57,700 --> 00:06:01,700 Top-Four ranking Factors 28 00:06:01,800 --> 00:06:11,000 Here, discussed are the ways you can improve ranking of your websites Visits 29 00:06:11,100 --> 00:06:21,300 To improve the visits, you have to optimize the content and bounce rate Average time on site, pages per session, and bounce rate 30 00:06:21,400 --> 00:06:31,500 To the end, what you have to do is write high-quality content. Only writing high-quality content can increase the ranking of your website. 31 00:06:31,600 --> 00:06:44,700 So, without limiting yourself to writing 1500 words, write upto 2500+ words blog, which are the top-ranking in google search query. 32 00:06:44,800 --> 00:06:59,000 This is because, here the customers spend more time and this decreases the bounce rate, increasing the average time spent on site. 33 00:06:59,100 --> 00:07:25,500 Hence, implementing all these will increase the ranking of your website according to SEO trends 2020. 34 00:07:25,600 --> 00:07:42,000 So, if you have doubts in the discussed topics, comment in the comment box. I am ready to make a separate video on individual topics as a playlists.