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Assalam o alikum welcome to your channel 
HBA services

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So in today's video we are going to discuss 
about bumper ads, banner ads or non video 
formate ads

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and besides we'll discuss outstream ads and 
sequence ads

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So today's video is the last video of types 
of  Youtube ads

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we'll discuss banner ads, bumper ads, outstream 
or even sequence ads

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what is their purpose, why are they used 
so much

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i am going to share an over view in this 
video

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Now lets first of all discuss bumper ads

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If the ad video is less than 7 sec

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5 sec, 6 sec or 4 sec, or its too short ad

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then that falls in the category of bumper 
ad

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it is also like a non-skippable ad but it 
is less than 7 sec

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it is very short and very rare ad

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it is like a non-skippable ad, user cannot 
skip it until it is completed

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it is used to convey very short message, 
and usually used for brand awareness

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let us first understand the purpose of Youtube 
ad

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the main purpose of any Youtube ad, or any 
company's reason of for using Youtube ad 
is brand awareness

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to aware people about their brand, and to 
reach maximum audience

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Youtube ad is not that much beneficial for 
conversions and sales as compared to Facebook

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For this purpose running Google ads on website 
is more beneficial

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the main reason behind ads is to reach maximum 
audience

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it has a basic reason

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if someone is using Youtube then his main 
purpose is to watch a video

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for entertainment or to learn something

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or to find the solution for any of his problem

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so his main motive is to watch a video, gather 
some information and then leave

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he won't have any intentions to watch an 
ad and click it

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it does promote if you target effectively

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you get the  sales, people sell their courses 
too

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these all happens here, m not saying that 
this is not possible ,of course it is possible

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but if you want more astonishing results 
you can use Facebook or even instagram

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you can choose Instagram to promote your 
services

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instagram ad is one of the usefull tooll 
if you want to promote product and services

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if you use it sensibly

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other than this you can use Google ads too, 
where you'll find more conversions as compared 
to Youtube

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Second type of ad is banner ad

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banner ad is a non video ad, it is a banner 
like an image

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and is only visible on the desktop

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you might have experienced if you have seen 
videos on a desktop

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that a small strip like banner appears on 
the bottom

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it is also used for brand awareness, as i 
already told you

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For instance if a new mobile is launched, 
then  non-skippable ads would be visible

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in which they run a complete comercial ad 
of a mobile brand

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spreading awareness that our new mobile has 
been launched

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describing its features in a small video

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their mind set and their goal is to spread 
awareness not to gain conversions

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and due to this awareness they gain conversions 
from other platforms like Facebook

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so awareness is an important part of the 
marketing too

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other types are out stream ads or sequence 
ads, which are moostly visible on different 
websites

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it is like a short video ad, you might have 
seen it many websites

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out-stream ads are also cpm based

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but they are time based means

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your ad is shown and someone watched it for 
minimum 2 sec

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then you gain one impression

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In normal cpm cost is charged per 1000 impressions

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but in out-stream ads whenever your ad is 
watched for 2 sec it adds one impression

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if someone just scrolled down without watching 
your ad even for a sec, then it doesn't count

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it's also an important and usefull option 
for brand awareness if you want to promote 
your videos

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it is a short video ad, same is a sequence 
ad

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my main aim in this course was to aware you 
all about skippable, non-skippable, discovery 
ads

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and further we'd see a detailed video on 
a discovery ads

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how can you promote videos, for your client 
and for yourself through discovery ad

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so this video ends here with coomplete types 
of Youtube video ads

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now we'll further see and learn how to properly 
run an ad on Youtube

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what are the necessory steps and requirements, 
will see this in further videos

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So guys this was today's video, hope you 
liked it

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if you liked the video then give it a thumbs 
up, new to the channel then subscribe

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will meet you in the next video till then

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Allah hafiz