1 00:00:00,00 --> 00:00:06,100 Assalam o alaikum, today we'll see what are impression, clicks and orders 2 00:00:06,200 --> 00:00:12,300 how we'll see gig analytic, to check which gig is performing well 3 00:00:12,400 --> 00:00:14,400 or which gig is not performing well, 4 00:00:14,500 --> 00:00:18,400 definitly you now a matrix, why that gig is not getting orders 5 00:00:18,500 --> 00:00:22,500 if you know why this gig is not getting orders then 6 00:00:22,600 --> 00:00:27,400 definitly that thing is going to be so important for you,and gig analytic helps you in this 7 00:00:27,500 --> 00:00:34,400 if you see on the screen, I've opened a demo account analytic here 8 00:00:34,500 --> 00:00:40,100 You can check it for last 14 days 30 days and two months 9 00:00:40,200 --> 00:00:45,700 I've set it to last 7 days, you can change it to last 14 days, 10 00:00:45,800 --> 00:00:51,600 and if you want a monthly analysis you can set it to last 30 day to check which gig performed well and which one not 11 00:00:51,700 --> 00:00:56,500 so here the main sections are impressions clicks orders 12 00:00:56,600 --> 00:01:00,100 and cancellations, you've keep it as low as you can 13 00:01:00,200 --> 00:01:07,300 if it remain zero it'll be the best, else your gig will be de-ranked so badly 14 00:01:07,400 --> 00:01:11,200 badly de-rank means, it'll end up at 8th to 10 page 15 00:01:11,300 --> 00:01:14,200 and to rank it again will be the hell of a task, so you must 16 00:01:14,300 --> 00:01:21,000 so you must not effect your dealing, for taking more orders 17 00:01:21,100 --> 00:01:26,000 if you are 100% sure you can deliver and manage it, then work on it 18 00:01:26,100 --> 00:01:31,300 but if you are unable to complete it, then don't accept it, many newbies do this mistake in excitement 19 00:01:31,400 --> 00:01:37,100 don't even recognize buyer's requirement, and don't give him a proper sample 20 00:01:37,200 --> 00:01:42,000 not even understand his words,l They don't know how to deal well 21 00:01:42,100 --> 00:01:44,100 due to this cancellation occurs. 22 00:01:44,200 --> 00:01:50,200 One cancellation occurs when your competitors places a fake order on your gig 23 00:01:50,300 --> 00:01:55,100 we'll discuss this in detail, they actually want to increase your cancelation rate 24 00:01:55,200 --> 00:02:01,900 this happens too, there are bad and good people every where, this is you can say a law 25 00:02:02,000 --> 00:02:05,900 If you can't go up yourself, put the other down, so this is a theory 26 00:02:06,000 --> 00:02:10,800 so many people follow this too, but this is not our topic for now, our topic is impressions 27 00:02:10,900 --> 00:02:15,700 clicks orders and cancelations, I've already breifed you about cancelations. Now i'll tell you about 28 00:02:15,800 --> 00:02:20,600 what are impressions clicks and orders, and then after that 29 00:02:20,700 --> 00:02:23,300 we'll talk about how we can improve them 30 00:02:23,400 --> 00:02:28,200 and then if we are seeing this matrix, how we can use it to know 31 00:02:28,300 --> 00:02:33,100 that what's our gig is lacking, and how we can improve it, so first of all 32 00:02:33,200 --> 00:02:38,800 let me tell you about impressions clicks and orders,So just like the previous video we've searched video editng again 33 00:02:38,900 --> 00:02:42,100 and now i'll tell you what is an impressions. 34 00:02:42,200 --> 00:02:46,500 see, all the gigs that are visible to me, look I am scrolling down 35 00:02:46,600 --> 00:02:51,400 all of these gigs, I am scrolling down, even I am seeing this line not this one 36 00:02:51,500 --> 00:02:56,300 but I am scrolling and not seeing all of them 37 00:02:57,000 --> 00:03:03,400 now on my scrolling, fiverr gave each gig an impression 38 00:03:03,500 --> 00:03:09,800 means the impression has been counted, this is visible on my screen even i didn't saw it each 39 00:03:09,900 --> 00:03:14,700 but one impression has been given, this is the basic example of impression, If your 40 00:03:14,800 --> 00:03:20,500 gig is gaining good impressions, this means that the keywords that you've targeted 41 00:03:20,600 --> 00:03:25,400 those keywords are right, your gig is ranked, and it is gaining good impressions as well 42 00:03:25,500 --> 00:03:30,300 and if you are not getting good impressions, then it means your gig 43 00:03:30,400 --> 00:03:34,200 is not even in the ranking, and it is not even visible to the buyer, see these are visible 44 00:03:34,300 --> 00:03:39,100 and didn't talk about clicks, orders , just talked about impressions, So the first thing is impressions 45 00:03:39,200 --> 00:03:44,000 You should improve your impressions, and to do this the main thing is 46 00:03:44,100 --> 00:03:50,000 your ranking, if you improve your ranking, then your impression will increase automatically 47 00:03:50,100 --> 00:03:56,000 so we discussed, what are impressions and how to improve them, now we'll further see the details 48 00:03:56,100 --> 00:04:00,300 till now we have discussed impressions, now let see what are clicks, 49 00:04:00,400 --> 00:04:04,500 suppose this gig attracted me, and I clicked it, 50 00:04:04,600 --> 00:04:09,400 S as i clicked this gig, one click is counted for this gig 51 00:04:09,500 --> 00:04:14,300 now each one of these got impressions, but this one got a click 52 00:04:14,400 --> 00:04:18,600 the one which I clicked and opened his profile 53 00:04:18,700 --> 00:04:22,200 Now one click is increased in the analytics of this gig 54 00:04:22,300 --> 00:04:27,100 now you know what are impressions, sometimes, your gig is getting too many impressions 55 00:04:27,200 --> 00:04:32,000 even I am not seeing these gigs, but it got an impression, but the click is only counted 56 00:04:32,100 --> 00:04:35,900 when specifically someone click your gig, and then view it 57 00:04:36,000 --> 00:04:40,100 Now see this, this gig got a click 58 00:04:40,200 --> 00:04:45,000 so this is a click, now if I place an order here 59 00:04:45,100 --> 00:04:48,700 or I message him and buy this gig 60 00:04:48,800 --> 00:04:53,600 So one impression, click and order is counted for this gig only 61 00:04:53,700 --> 00:04:58,500 if the orders are 0 it become 1, if 1 it become 2 62 00:04:58,600 --> 00:05:02,100 now here 8 orders are in the queue for this gig 63 00:05:02,200 --> 00:05:10,900 so already, total orders he completed in the last seven days, and all the orders in his gig, will be visible in orders section 64 00:05:11,000 --> 00:05:14,400 as soon as you complete them, it keeps on updating 65 00:05:14,500 --> 00:05:19,300 suppose if these 8 orders are not completed and are cancelled 66 00:05:19,400 --> 00:05:24,800 then cancel ratio rate will increase, but if he complete orders then order section will increase 67 00:05:24,900 --> 00:05:29,700 now lets move back to analytics, and here i'll elaborate what are the factors 68 00:05:29,800 --> 00:05:34,600 if you're getting good impressions but not getting clicks, then 69 00:05:34,700 --> 00:05:39,500 what are the problems and how to solve them 70 00:05:39,600 --> 00:05:42,900 important thing is impressions, if you get impressions, chances of getting clicks increases 71 00:05:43,000 --> 00:05:48,200 and when clicks increases, your orders will increase too, so the first factor is to improve impressions 72 00:05:48,300 --> 00:05:53,100 if you improved your ranking you'll get impressions, but now you are not getting clicks 73 00:05:53,200 --> 00:05:58,000 if you're not getting clicks, then how someone will place an order 74 00:05:58,100 --> 00:06:00,300 Now if you see the analytics here 75 00:06:00,400 --> 00:06:07,100 the first gig that is visible here, this gig got 1.1k impressions in last 7 days 76 00:06:07,200 --> 00:06:11,500 and it got 43 clicks, with zero orders and 0 cancellation rate 77 00:06:11,600 --> 00:06:16,400 Obviously, zero orders that's why zero clicks,but if I see my second gig 78 00:06:16,500 --> 00:06:21,300 here I got 1.2k impressions more than the previous one 79 00:06:21,400 --> 00:06:26,200 but if you see the clicks,these are more than double 80 00:06:26,300 --> 00:06:31,100 and you talk about the conversion, this gig got conversions too 81 00:06:31,200 --> 00:06:36,000 of course, as I talked earlier, first you need to improve your impressions 82 00:06:36,100 --> 00:06:40,900 if you managed to improve your impressions, then you have to improve your clicks, and if your clicks get improved 83 00:06:41,000 --> 00:06:44,400 then more chances are there to increase your orders, 84 00:06:44,500 --> 00:06:49,300 and if you see in the last, this gig is not getting impressions 85 00:06:49,400 --> 00:06:53,000 low impression means less clicks 86 00:06:53,100 --> 00:06:57,900 now first talk about this gig, why it has low impressions 87 00:06:58,000 --> 00:07:02,800 so the reason behind this is, that the keywords that I targeted 88 00:07:02,900 --> 00:07:09,000 either the targeting was wrong, secondly the keywords that i targeted, did not ranked my gig 89 00:07:09,100 --> 00:07:14,200 Now, how I can improve this gig, one options is to update its title, description and everything 90 00:07:14,300 --> 00:07:19,100 and try to improve its ranking if I know its targeting is right,but 91 00:07:19,200 --> 00:07:24,000 you need to keep one thing in mind that if you change the title of your gig, Then the URL 92 00:07:24,100 --> 00:07:29,300 will remain the same as the title that you choosed for the first time 93 00:07:29,400 --> 00:07:34,200 so if you think your title has enough keywords, that you want to target 94 00:07:34,300 --> 00:07:39,100 then you can change the title and description, but if 95 00:07:39,200 --> 00:07:44,500 you did a keyword research again and targeted the wrong keywords and want to change them 96 00:07:44,600 --> 00:07:49,400 so if this is a new fresh gig with zero orders, then delete this gig 97 00:07:49,500 --> 00:07:54,300 and recreate it, you can use images and description again 98 00:07:54,400 --> 00:07:59,200 by doing a little bit of change and can be used again, but then 99 00:07:59,300 --> 00:08:04,100 delete this gig, and recreate it, but if you think keywords are perfact 100 00:08:04,200 --> 00:08:09,000 I only need to update the title, and a description little bit 101 00:08:09,100 --> 00:08:13,900 or did a lot of keyword stuffing, that's why I am not ranking, or any other issue that you found 102 00:08:14,000 --> 00:08:18,800 then change your title, So that it doesn't make much difference to your URL 103 00:08:18,900 --> 00:08:24,600 but if your keywords are totally different,then delet your gig and recreate it 104 00:08:24,700 --> 00:08:29,500 so that your URL remains the same, that it contains those keywords 105 00:08:29,600 --> 00:08:33,000 on which you want to rank 106 00:08:33,100 --> 00:08:36,800 So if i tell you, this gig didn't gave me any conversion, 107 00:08:36,900 --> 00:08:42,700 I'll delete this gig,i'll do a keyword research again and then i'll create it again 108 00:08:42,800 --> 00:08:48,200 now if I talk about this gig, it's gaining good impressions, almost equal to the second one 109 00:08:48,300 --> 00:08:49,600 that got orders, 110 00:08:49,700 --> 00:08:53,400 this one got impressions too, but why it has low clicks 111 00:08:53,500 --> 00:08:58,700 so there are two main reasons of not getting clicks, let us go back to our example 112 00:08:58,800 --> 00:09:01,700 whenever your gig's impression is shown 113 00:09:01,800 --> 00:09:06,600 whenever it is searched, like here gigs impressions are shown, now what is visible to the buyer? 114 00:09:06,700 --> 00:09:11,500 only two things, first your gig's title, and second 115 00:09:11,600 --> 00:09:16,400 your image or video if you used it, these two things are visible to the buyer only 116 00:09:16,500 --> 00:09:21,300 and the third thing is your pricing, but it effects the least 117 00:09:21,400 --> 00:09:26,200 it do matter but not that much, like if your 118 00:09:26,300 --> 00:09:31,100 pricing is too much high, if we see the average price here 119 00:09:31,200 --> 00:09:33,900 is 100$, but you are selling it for 1000$ 120 00:09:34,000 --> 00:09:37,800 here you can see, no one is selling it for that price 121 00:09:37,900 --> 00:09:42,700 so if you charge too much, then you'll not get any click 122 00:09:42,800 --> 00:09:47,600 but this is too rare, obviously you do a search before setting a price 123 00:09:47,700 --> 00:09:51,400 so there is a low chance of making mistake in pricing, but i made this clear too, 124 00:09:51,500 --> 00:09:56,300 two main factors are your gig's title and your gig's image 125 00:09:56,400 --> 00:09:58,700 or a video, 126 00:09:58,800 --> 00:10:03,600 if your gig's image is not appealing 127 00:10:03,700 --> 00:10:04,800 may be its not relavent for the buyer, 128 00:10:04,900 --> 00:10:10,500 what buyer is coming to see, is not visible in the image 129 00:10:10,600 --> 00:10:17,400 so the most part is coverd by your image or video so this must be appealing or relavent 130 00:10:17,500 --> 00:10:21,800 For instance, if you are giving, wordpress services 131 00:10:21,900 --> 00:10:26,700 and the images that you've used, are related to apps or 132 00:10:26,800 --> 00:10:30,400 they are totally irrelevant, images don't even have those targeted words 133 00:10:30,500 --> 00:10:34,000 suppose you're giving wordpress issues fixing services 134 00:10:34,100 --> 00:10:39,400 atleast use an image in which it is visible that the issue is being fixed 135 00:10:39,500 --> 00:10:44,300 or you have mentioned a major issue , that I can fix it 136 00:10:44,400 --> 00:10:49,700 with 100% surety, and you have wrote all main points, so that is a relavent image 137 00:10:49,800 --> 00:10:54,600 and you know that this keyword is being searched by the buyer,and you know what should be the main point 138 00:10:54,700 --> 00:10:57,700 what is the issue he's facing, and what solution does he want, 139 00:10:57,800 --> 00:11:02,300 and now you've mentioned that solution on your gig image,now the chances of getting clicks has increased 140 00:11:02,400 --> 00:11:05,300 and this is the main factor, and secondly your gig's title 141 00:11:05,400 --> 00:11:10,200 if you stuff the title with only keywords, for example if this person 142 00:11:10,300 --> 00:11:15,800 write, video editing, professional video editing,video animation, means if it doesn't make any sense 143 00:11:15,900 --> 00:11:20,700 stuffed every keyword to rank himself, suppose he was ranked, but when buyer reads his title 144 00:11:20,800 --> 00:11:26,200 he'd say, "I am not getting this, what will he deliver, he'll do animation or editting 145 00:11:26,300 --> 00:11:32,700 but if he write the same title like this one "professionally video editing and animation" 146 00:11:32,800 --> 00:11:38,500 he used the keywords too, but sensibly , easy to read, giving a professional feeling too 147 00:11:38,600 --> 00:11:44,300 it'll get clicks. So there are two main factors, number one is your gig's images 148 00:11:44,400 --> 00:11:49,200 images are the most important factor, images and videos, because they took most of the space 149 00:11:49,300 --> 00:11:54,600 this is your main factor. Secondly your title and third thing is your pricing 150 00:11:54,700 --> 00:11:59,900 so if you see this gig, you'll understand if this gig gets impressions 151 00:12:00,000 --> 00:12:04,800 but not getting clicks, so the problem is with the image that i need to change 152 00:12:04,900 --> 00:12:08,900 because the main factor is the image, taking more space 153 00:12:09,000 --> 00:12:13,800 so if my gig's image is not appealing that means my gig will not get clicks 154 00:12:13,900 --> 00:12:18,700 if getting impressions, that means targeted keywords are right, gig is ranked and getting impressions 155 00:12:18,800 --> 00:12:23,600 but no one is clicking it, because its not appealing, that's why 156 00:12:23,700 --> 00:12:29,400 my clicks are low, and if clicks are low then obviously there is less chance of getting orders 157 00:12:29,500 --> 00:12:34,600 possibly you'll get order on first 10 clicks, but let me clear one more thing 158 00:12:34,700 --> 00:12:39,500 this impressions section, like I told you how easy is to get an impression 159 00:12:39,600 --> 00:12:43,500 as the buyer is scrolling down, you are getting impressions, so 160 00:12:43,600 --> 00:12:48,400 so don't think that my gig was shown to 10 people, and it got zero clicks 161 00:12:48,500 --> 00:12:53,300 so getting impressions is the easiest, but 162 00:12:53,400 --> 00:12:58,200 the main thing is clicks, sometimes, people search for the keywords 163 00:12:58,300 --> 00:13:03,800 like we did, how much impression we gave, how much clicks we gave 164 00:13:03,900 --> 00:13:08,700 to do a keyword research, and when you do it properly, how much more will you do? 165 00:13:08,800 --> 00:13:12,700 so just think, how much clicks just a seller gives 166 00:13:12,800 --> 00:13:17,600 so understand this thing too, if it has 43 clicks, then many of these are due to sellers 167 00:13:17,700 --> 00:13:22,500 you can see many things here, so 168 00:13:22,600 --> 00:13:27,900 don't think like, after getting 10 impressions, i didn't even get 1 click or after 100 impression I got only one click 169 00:13:28,000 --> 00:13:30,500 don't get into these things 170 00:13:30,600 --> 00:13:35,900 Analyze your gig after atleast 2 weeks 171 00:13:36,000 --> 00:13:40,800 if even after 2 weeks, your gig is not getting good impressions, then i told you two things 172 00:13:40,900 --> 00:13:46,700 there is problem in your ranking, you need to improve your ranking, you targeted the wrong keywords 173 00:13:46,800 --> 00:13:51,900 secondly, if you see you're getting good impressions but not gaining any clicks 174 00:13:52,000 --> 00:13:56,800 then clearly, either my title is not that catchy, 175 00:13:56,900 --> 00:14:01,000 or my gig's image has some issues.So update your image 176 00:14:01,100 --> 00:14:02,500 then your clicks will increase 177 00:14:02,600 --> 00:14:05,800 in this gig too, I did the same experiment here 178 00:14:05,900 --> 00:14:12,200 this gig image was totally irrelevant 179 00:14:12,300 --> 00:14:14,800 this gig was in the ranking, but not gaining any clicks 180 00:14:14,900 --> 00:14:19,700 I updated the image, and then clicks kept on increasing 181 00:14:19,800 --> 00:14:23,500 then I got orders too, so keep this thing in consideration 182 00:14:23,600 --> 00:14:25,900 I hope you understood this matrix 183 00:14:26,700 --> 00:14:29,200 See If you know how to analyze things, 184 00:14:29,300 --> 00:14:33,800 if you understand where the mistake is, then you can correct it 185 00:14:33,900 --> 00:14:40,500 now what mistakes people do, they only see this analytics to see impressions 186 00:14:40,600 --> 00:14:45,900 are we getting clicks or not? and if not then they sit with a blind face 187 00:14:46,000 --> 00:14:50,300 No, if you are watching this thing is not right,, then grasp the cause of it 188 00:14:50,400 --> 00:14:55,200 Why its not happening? Why impressions are not increasing, then you'll know there is a ranking issue 189 00:14:55,300 --> 00:15:00,100 if you are not gaining clicks , Then you will know there is an issue with the image 190 00:15:00,200 --> 00:15:03,500 70% chances are that the problem is with the image 191 00:15:03,600 --> 00:15:06,900 May be you think that image is perfect, my image is better then others 192 00:15:07,000 --> 00:15:11,500 but you'll get a more good if you get idea from other images,but don't copy 193 00:15:11,600 --> 00:15:16,700 and the second factor is , you think title is not catchy, and then you updated the title 194 00:15:16,800 --> 00:15:22,600 and thirdly you can see, Is my price too high? or is it too low?? 195 00:15:22,700 --> 00:15:26,300 May be the average selling price is 40 to 50$ and you're selling it for 5$, 196 00:15:26,400 --> 00:15:31,200 may be buyer think that this service is not that good that's why price is low. This is a factor too 197 00:15:31,300 --> 00:15:36,100 English men needs quality, the time he's spending there 198 00:15:36,200 --> 00:15:41,000 and the money, he wants the value in return, he don't bother what the price is, he just needs the value 199 00:15:41,100 --> 00:15:45,100 if you are giving the value, then you'll get more money for your service too 200 00:15:45,200 --> 00:15:50,000 there is a seller on fiver that sells his service for 5$ and there is a one who sells it for 5000$ 201 00:15:50,100 --> 00:15:52,200 so the difference between them is the quality 202 00:15:52,300 --> 00:15:57,600 So if you're delivering a quality work, then do a research in the market, for the pricing 203 00:15:57,700 --> 00:16:02,000 don't blindly start with the 5$, do a market research first 204 00:16:02,100 --> 00:16:07,500 examine the market price and then decide your price. I hope you understood this matrix 205 00:16:07,600 --> 00:16:10,200 this is one of the important matrix, and I told this in detail because 206 00:16:10,300 --> 00:16:15,200 if a person understands this, he can analyze his gig and he can improve it too 207 00:16:15,300 --> 00:16:19,600 then you don't need anyone else to consult 208 00:16:19,700 --> 00:16:24,900 so you can analyze yourself, point out mistakes and then you can correct them as well