00:00.0
00:06.1
Assalam o alaikum, today we'll see what are impression, clicks and orders
00:06.2
00:12.3
how we'll see gig analytic, to check which gig is performing well
00:12.4
00:14.4
or which gig is not performing well,
00:14.5
00:18.4
definitly you now a matrix, why that gig is not getting orders
00:18.5
00:22.5
if you know why this gig is not getting orders then
00:22.6
00:27.4
definitly that thing is going to be so important for you,and gig analytic helps you in this
00:27.5
00:34.4
if you see on the screen, I've opened a demo account analytic here
00:34.5
00:40.1
You can check it for last 14 days 30 days and two months
00:40.2
00:45.7
I've set it to last 7 days, you can change it to last 14 days,
00:45.8
00:51.6
and if you want a monthly analysis you can set it to last 30 day to check which gig performed well and which one not
00:51.7
00:56.5
so here the main sections are impressions clicks orders
00:56.6
01:00.1
and cancellations, you've keep it as low as you can
01:00.2
01:07.3
if it remain zero it'll be the best, else your gig will be de-ranked so badly
01:07.4
01:11.2
badly de-rank means, it'll end up at 8th to 10 page
01:11.3
01:14.2
and to rank it again will be the hell of a task, so you must
01:14.3
01:21.0
so you must not effect your dealing, for taking more orders
01:21.1
01:26.0
if you are 100% sure you can deliver and manage it, then work on it
01:26.1
01:31.3
but if you are unable to complete it, then don't accept it, many newbies do this mistake in excitement
01:31.4
01:37.1
don't even recognize buyer's requirement, and don't give him a proper sample
01:37.2
01:42.0
not even understand his words,l They don't know how to deal well
01:42.1
01:44.1
due to this cancellation occurs.
01:44.2
01:50.2
One cancellation occurs when your competitors places a fake order on your gig
01:50.3
01:55.1
we'll discuss this in detail, they actually want to increase your cancelation rate
01:55.2
02:01.9
this happens too, there are bad and good people every where, this is you can say a law
02:02.0
02:05.9
If you can't go up yourself, put the other down, so this is a theory
02:06.0
02:10.8
so many people follow this too, but this is not our topic for now, our topic is impressions
02:10.9
02:15.7
clicks orders and cancelations, I've already breifed you about cancelations. Now i'll tell you about
02:15.8
02:20.6
what are impressions clicks and orders, and then after that
02:20.7
02:23.3
we'll talk about how we can improve them
02:23.4
02:28.2
and then if we are seeing this matrix, how we can use it to know
02:28.3
02:33.1
that what's our gig is lacking, and how we can improve it, so first of all
02:33.2
02:38.8
let me tell you about impressions clicks and orders,So just like the previous video we've searched video editng again
02:38.9
02:42.1
and now i'll tell you what is an impressions.
02:42.2
02:46.5
see, all the gigs that are visible to me, look I am scrolling down
02:46.6
02:51.4
all of these gigs, I am scrolling down, even I am seeing this line not this one
02:51.5
02:56.3
but I am scrolling and not seeing all of them
02:57.0
03:03.4
now on my scrolling, fiverr gave each gig an impression
03:03.5
03:09.8
means the impression has been counted, this is visible on my screen even i didn't saw it each
03:09.9
03:14.7
but one impression has been given, this is the basic example of impression, If your
03:14.8
03:20.5
gig is gaining good impressions, this means that the keywords that you've targeted
03:20.6
03:25.4
those keywords are right, your gig is ranked, and it is gaining good impressions as well
03:25.5
03:30.3
and if you are not getting good impressions, then it means your gig
03:30.4
03:34.2
is not even in the ranking, and it is not even visible to the buyer, see these are visible
03:34.3
03:39.1
and didn't talk about clicks, orders , just talked about impressions, So the first thing is impressions
03:39.2
03:44.0
You should improve your impressions, and to do this the main thing is
03:44.1
03:50.0
your ranking, if you improve your ranking, then your impression will increase automatically
03:50.1
03:56.0
so we discussed, what are impressions and how to improve them, now we'll further see the details
03:56.1
04:00.3
till now we have discussed impressions, now let see what are clicks,
04:00.4
04:04.5
suppose this gig attracted me, and I clicked it,
04:04.6
04:09.4
S as i clicked this gig, one click is counted for this gig
04:09.5
04:14.3
now each one of these got impressions, but this one got a click
04:14.4
04:18.6
the one which I clicked and opened his profile
04:18.7
04:22.2
Now one click is increased in the analytics of this gig
04:22.3
04:27.1
now you know what are impressions, sometimes, your gig is getting too many impressions
04:27.2
04:32.0
even I am not seeing these gigs, but it got an impression, but the click is only counted
04:32.1
04:35.9
when specifically someone click your gig, and then view it
04:36.0
04:40.1
Now see this, this gig got a click
04:40.2
04:45.0
so this is a click, now if I place an order here
04:45.1
04:48.7
or I message him and buy this gig
04:48.8
04:53.6
So one impression, click and order is counted for this gig only
04:53.7
04:58.5
if the orders are 0 it become 1, if 1 it become 2
04:58.6
05:02.1
now here 8 orders are in the queue for this gig
05:02.2
05:10.9
so already, total orders he completed in the last seven days, and all the orders in his gig, will be visible in orders section
05:11.0
05:14.4
as soon as you complete them, it keeps on updating
05:14.5
05:19.3
suppose if these 8 orders are not completed and are cancelled
05:19.4
05:24.8
then cancel ratio rate will increase, but if he complete orders then order section will increase
05:24.9
05:29.7
now lets move back to analytics, and here i'll elaborate what are the factors
05:29.8
05:34.6
if you're getting good impressions but not getting clicks, then
05:34.7
05:39.5
what are the problems and how to solve them
05:39.6
05:42.9
important thing is impressions, if you get impressions, chances of getting clicks increases
05:43.0
05:48.2
and when clicks increases, your orders will increase too, so the first factor is to improve impressions
05:48.3
05:53.1
if you improved your ranking you'll get impressions, but now you are not getting clicks
05:53.2
05:58.0
if you're not getting clicks, then how someone will place an order
05:58.1
06:00.3
Now if you see the analytics here
06:00.4
06:07.1
the first gig that is visible here, this gig got 1.1k impressions in last 7 days
06:07.2
06:11.5
and it got 43 clicks, with zero orders and 0 cancellation rate
06:11.6
06:16.4
Obviously, zero orders that's why zero clicks,but if I see my second gig
06:16.5
06:21.3
here I got 1.2k impressions more than the previous one
06:21.4
06:26.2
but if you see the clicks,these are more than double
06:26.3
06:31.1
and you talk about the conversion, this gig got conversions too
06:31.2
06:36.0
of course, as I talked earlier, first you need to improve your impressions
06:36.1
06:40.9
if you managed to improve your impressions, then you have to improve your clicks, and if your clicks get improved
06:41.0
06:44.4
then more chances are there to increase your orders,
06:44.5
06:49.3
and if you see in the last, this gig is not getting impressions
06:49.4
06:53.0
low impression means less clicks
06:53.1
06:57.9
now first talk about this gig, why it has low impressions
06:58.0
07:02.8
so the reason behind this is, that the keywords that I targeted
07:02.9
07:09.0
either the targeting was wrong, secondly the keywords that i targeted, did not ranked my gig
07:09.1
07:14.2
Now, how I can improve this gig, one options is to update its title, description and everything
07:14.3
07:19.1
and try to improve its ranking if I know its targeting is right,but
07:19.2
07:24.0
you need to keep one thing in mind that if you change the title of your gig, Then the URL
07:24.1
07:29.3
will remain the same as the title that you choosed for the first time
07:29.4
07:34.2
so if you think your title has enough keywords, that you want to target
07:34.3
07:39.1
then you can change the title and description, but if
07:39.2
07:44.5
you did a keyword research again and targeted the wrong keywords and want to change them
07:44.6
07:49.4
so if this is a new fresh gig with zero orders, then delete this gig
07:49.5
07:54.3
and recreate it, you can use images and description again
07:54.4
07:59.2
by doing a little bit of change and can be used again, but then
07:59.3
08:04.1
delete this gig, and recreate it, but if you think keywords are perfact
08:04.2
08:09.0
I only need to update the title, and a description little bit
08:09.1
08:13.9
or did a lot of keyword stuffing, that's why I am not ranking, or any other issue that you found
08:14.0
08:18.8
then change your title, So that it doesn't make much difference to your URL
08:18.9
08:24.6
but if your keywords are totally different,then delet your gig and recreate it
08:24.7
08:29.5
so that your URL remains the same, that it contains those keywords
08:29.6
08:33.0
on which you want to rank
08:33.1
08:36.8
So if i tell you, this gig didn't gave me any conversion,
08:36.9
08:42.7
I'll delete this gig,i'll do a keyword research again and then i'll create it again
08:42.8
08:48.2
now if I talk about this gig, it's gaining good impressions, almost equal to the second one
08:48.3
08:49.6
that got orders,
08:49.7
08:53.4
this one got impressions too, but why it has low clicks
08:53.5
08:58.7
so there are two main reasons of not getting clicks, let us go back to our example
08:58.8
09:01.7
whenever your gig's impression is shown
09:01.8
09:06.6
whenever it is searched, like here gigs impressions are shown, now what is visible to the buyer?
09:06.7
09:11.5
only two things, first your gig's title, and second
09:11.6
09:16.4
your image or video if you used it, these two things are visible to the buyer only
09:16.5
09:21.3
and the third thing is your pricing, but it effects the least
09:21.4
09:26.2
it do matter but not that much, like if your
09:26.3
09:31.1
pricing is too much high, if we see the average price here
09:31.2
09:33.9
is 100$, but you are selling it for 1000$
09:34.0
09:37.8
here you can see, no one is selling it for that price
09:37.9
09:42.7
so if you charge too much, then you'll not get any click
09:42.8
09:47.6
but this is too rare, obviously you do a search before setting a price
09:47.7
09:51.4
so there is a low chance of making mistake in pricing, but i made this clear too,
09:51.5
09:56.3
two main factors are your gig's title and your gig's image
09:56.4
09:58.7
or a video,
09:58.8
10:03.6
if your gig's image is not appealing
10:03.7
10:04.8
may be its not relavent for the buyer,
10:04.9
10:10.5
what buyer is coming to see, is not visible in the image
10:10.6
10:17.4
so the most part is coverd by your image or video so this must be appealing or relavent
10:17.5
10:21.8
For instance, if you are giving, wordpress services
10:21.9
10:26.7
and the images that you've used, are related to apps or
10:26.8
10:30.4
they are totally irrelevant, images don't even have those targeted words
10:30.5
10:34.0
suppose you're giving wordpress issues fixing services
10:34.1
10:39.4
atleast use an image in which it is visible that the issue is being fixed
10:39.5
10:44.3
or you have mentioned a major issue , that I can fix it
10:44.4
10:49.7
with 100% surety, and you have wrote all main points, so that is a relavent image
10:49.8
10:54.6
and you know that this keyword is being searched by the buyer,and you know what should be the main point
10:54.7
10:57.7
what is the issue he's facing, and what solution does he want,
10:57.8
11:02.3
and now you've mentioned that solution on your gig image,now the chances of getting clicks has increased
11:02.4
11:05.3
and this is the main factor, and secondly your gig's title
11:05.4
11:10.2
if you stuff the title with only keywords, for example if this person
11:10.3
11:15.8
write, video editing, professional video editing,video animation, means if it doesn't make any sense
11:15.9
11:20.7
stuffed every keyword to rank himself, suppose he was ranked, but when buyer reads his title
11:20.8
11:26.2
he'd say, "I am not getting this, what will he deliver, he'll do animation or editting
11:26.3
11:32.7
but if he write the same title like this one "professionally video editing and animation"
11:32.8
11:38.5
he used the keywords too, but sensibly , easy to read, giving a professional feeling too
11:38.6
11:44.3
it'll get clicks. So there are two main factors, number one is your gig's images
11:44.4
11:49.2
images are the most important factor, images and videos, because they took most of the space
11:49.3
11:54.6
this is your main factor. Secondly your title and third thing is your pricing
11:54.7
11:59.9
so if you see this gig, you'll understand if this gig gets impressions
12:00.0
12:04.8
but not getting clicks, so the problem is with the image that i need to change
12:04.9
12:08.9
because the main factor is the image, taking more space
12:09.0
12:13.8
so if my gig's image is not appealing that means my gig will not get clicks
12:13.9
12:18.7
if getting impressions, that means targeted keywords are right, gig is ranked and getting impressions
12:18.8
12:23.6
but no one is clicking it, because its not appealing, that's why
12:23.7
12:29.4
my clicks are low, and if clicks are low then obviously there is less chance of getting orders
12:29.5
12:34.6
possibly you'll get order on first 10 clicks, but let me clear one more thing
12:34.7
12:39.5
this impressions section, like I told you how easy is to get an impression
12:39.6
12:43.5
as the buyer is scrolling down, you are getting impressions, so
12:43.6
12:48.4
so don't think that my gig was shown to 10 people, and it got zero clicks
12:48.5
12:53.3
so getting impressions is the easiest, but
12:53.4
12:58.2
the main thing is clicks, sometimes, people search for the keywords
12:58.3
13:03.8
like we did, how much impression we gave, how much clicks we gave
13:03.9
13:08.7
to do a keyword research, and when you do it properly, how much more will you do?
13:08.8
13:12.7
so just think, how much clicks just a seller gives
13:12.8
13:17.6
so understand this thing too, if it has 43 clicks, then many of these are due to sellers
13:17.7
13:22.5
you can see many things here, so
13:22.6
13:27.9
don't think like, after getting 10 impressions, i didn't even get 1 click or after 100 impression I got only one click
13:28.0
13:30.5
don't get into these things
13:30.6
13:35.9
Analyze your gig after atleast 2 weeks
13:36.0
13:40.8
if even after 2 weeks, your gig is not getting good impressions, then i told you two things
13:40.9
13:46.7
there is problem in your ranking, you need to improve your ranking, you targeted the wrong keywords
13:46.8
13:51.9
secondly, if you see you're getting good impressions but not gaining any clicks
13:52.0
13:56.8
then clearly, either my title is not that catchy,
13:56.9
14:01.0
or my gig's image has some issues.So update your image
14:01.1
14:02.5
then your clicks will increase
14:02.6
14:05.8
in this gig too, I did the same experiment here
14:05.9
14:12.2
this gig image was totally irrelevant
14:12.3
14:14.8
this gig was in the ranking, but not gaining any clicks
14:14.9
14:19.7
I updated the image, and then clicks kept on increasing
14:19.8
14:23.5
then I got orders too, so keep this thing in consideration
14:23.6
14:25.9
I hope you understood this matrix
14:26.7
14:29.2
See If you know how to analyze things,
14:29.3
14:33.8
if you understand where the mistake is, then you can correct it
14:33.9
14:40.5
now what mistakes people do, they only see this analytics to see impressions
14:40.6
14:45.9
are we getting clicks or not? and if not then they sit with a blind face
14:46.0
14:50.3
No, if you are watching this thing is not right,, then grasp the cause of it
14:50.4
14:55.2
Why its not happening? Why impressions are not increasing, then you'll know there is a ranking issue
14:55.3
15:00.1
if you are not gaining clicks , Then you will know
there is an issue with the image
15:00.2
15:03.5
70% chances are that the problem is with the image
15:03.6
15:06.9
May be you think that image is perfect, my image is better then others
15:07.0
15:11.5
but you'll get a more good if you get idea from other images,but don't copy
15:11.6
15:16.7
and the second factor is , you think title is not catchy, and then you updated the title
15:16.8
15:22.6
and thirdly you can see, Is my price too high? or is it too low??
15:22.7
15:26.3
May be the average selling price is 40 to 50$ and you're selling it for 5$,
15:26.4
15:31.2
may be buyer think that this service is not that good that's why price is low. This is a factor too
15:31.3
15:36.1
English men needs quality, the time he's spending there
15:36.2
15:41.0
and the money, he wants the value in return, he don't bother what the price is, he just needs the value
15:41.1
15:45.1
if you are giving the value, then you'll get more money for your service too
15:45.2
15:50.0
there is a seller on fiver that sells his service for 5$ and there is a one who sells it for 5000$
15:50.1
15:52.2
so the difference between them is the quality
15:52.3
15:57.6
So if you're delivering a quality work, then do a research in the market, for the pricing
15:57.7
16:02.0
don't blindly start with the 5$, do a market research first
16:02.1
16:07.5
examine the market price and then decide your price. I hope you understood this matrix
16:07.6
16:10.2
this is one of the important matrix, and I told this in detail because
16:10.3
16:15.2
if a person understands this, he can analyze his gig and he can improve it too
16:15.3
16:19.6
then you don't need anyone else to consult
16:19.7
16:24.9
so you can analyze yourself, point out mistakes and then you can correct them as well
