"Bob Johnson" - Transsexual - Holiday Inn's Super Bowl Ad

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This is an old Holiday Inn ad with a transexual going to a class reunion.

I just found this artical with a little google search.

No Room at the Holiday Inn?
1997 - No Room at the Holiday Inn?
http://www.glaad.org/publications/archive_detail.php?id=2185

January 31, 1997

A Super Bowl Sunday Holiday Inn television ad featuring a transsexual has drawn mixed reactions from lesbian, gay, bisexual and transgender viewers and was pulled from the air on January 28. In the ad, a tall, blond female model walks through a class reunion, drawing ogling glances and gaping mouths from onlookers as a narrator recounts how much she paid for her new nose, lips and bust. She runs into a classmate who says that he never forgets a face. After realizing that she is a transsexual, and was Bob Johnson during their school years together, his face turns from friendly to stunned and finally horrified as he says, "Bob? Bob, is that you?" Throughout his exaggerated reaction, however, the transsexual woman looks confident. The narrator says, "It's amazing the changes you can make for a few thousand dollars," alluding to Holiday Inn's billion-plus renovation campaign.

It is encouraging that Holiday Inn and its advertising agency, Fallon McElligott, saw the realization of a transsexual's physical gender transformation as positive and worthy of comparison to the betterment of the Holiday Inn hotel chain. Additionally, the confidence the transsexual woman exhibits is noteworthy. Even the very recognition that transsexuals are part of the mosaic of society is positive in the visibility it lends to transgender issues. Even so, the reaction of the man is appalling, insensitive and mean-spirited. It is as if nothing could have been more horrifying to the man than "Bob" being a woman. After receiving complaints both by transphobic people and members of the lesbian, gay, bisexual and transgender community, Holiday Inn quickly pulled the ad.

Here is another article on the video.

http://adage.com/article/news/holiday-inn-boots-bob-johnson-lead-ad-makeover-campaign-pulled-bowl-lead-spot-10-mil-publicity/69284/

YouTube url:	https://youtu.be/0FhjgxjAJxU
Created:	13. 11. 2020 16:57:10

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"Bob Johnson" - Transsexual - Holiday Inn's Super Bowl Ad