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What should you include in your case for 
support?

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This video will explain what information 
you should include

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and how you can begin to put together a case 
for support document.

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A funder wants the same things as you.

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It’s worth remembering, that a funder wants 
the same things as you

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to make a difference as effectively as possible.

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Therefore, all of your intended outputs, 
outcomes and impact

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should be communicated with a strong case 
for support.

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It is important to understand the difference 
between outputs, outcomes and impact.

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Outputs are those results which are achieved 
immediately after implementing an activity.

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For example, if  you were organising a fundraising 
strategy workshop,

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participants who attend it will gain a clear 
understanding of fundraising strategy.

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So, this is an output the project has achieved

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and it is achieved right after the conclusion 
of the workshop.

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Outcomes can be considered as mid-term results.

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They are not seen immediately after the end 
of the project activity, but after some time.

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